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Bottlenecks in the Green Supply Chain

Bottlenecks in the Green Supply Chain

April 29, 2026 17 min read Industrials
#Supply Chain, Procurement, Logistics
Bottlenecks in the Green Supply Chain

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?


I am Mukesh Nandan Jha, a seasoned professional with over two decades of extensive experience in the Power Sector, encompassing Solar Renewable energy, generation companies, distribution companies, and transmission companies. My illustrious career spans notable organizations such as KEC, Sterlite, Adani, UB, and Reliance, and I am currently with Vikran Group as Head, Supply Chain & Logistics.
Technology
When I began my career, the backbone of power distribution was largely electromechanical—relay based protection, manual meter reading, and limited SCADA visibility. Over the past two decades, we have moved to fully digital substations, advanced protection relays, and IEC 61850 based communication. The rise of GIS (Geographic Information Systems) and asset management platforms has enabled real time monitoring, predictive maintenance, and outage management with unprecedented accuracy. More recently, the integration of renewable generation, smart grid automation, and IoT enabled sensors has shifted the focus from “detect and repair” to “predict and prevent.”
Manpower
The skill set required has evolved from pure electrical craftsmanship to a blend of electrical engineering, data analytics, and digital fluency. We now rely on cross functional teams that include software developers, data scientists, and cybersecurity experts alongside traditional field engineers. Training programs have moved online, and there is a greater emphasis on continuous learning to keep pace with rapidly changing technologies.
Practices & Processes
Operational practices have become more streamlined and risk focused. The adoption of Lean and Six Sigma methodologies has reduced outage durations and improved capital efficiency. Decision making is increasingly data driven; real time dashboards inform both day to day operations and long term planning. Moreover, there is a stronger commitment to safety and sustainability, with ESG (Environmental, Social, Governance) metrics now embedded in project evaluations.
Government Regulations
Regulatory frameworks have shifted from prescriptive standards to performance based incentives. The introduction of the Electricity Act amendments, Renewable Purchase Obligations, and the recent “Open Access” policies have opened the market to new players and encouraged private investment. At the same time, stricter grid code compliance, cyber security mandates, and carbon emission targets have raised the bar for operational reliability and environmental responsibility.
Overall Impact
These transformations have collectively enhanced reliability, reduced costs, and improved customer satisfaction. However, they also bring challenges—particularly around legacy system integration, talent retention, and the need for robust cybersecurity frameworks. My view is that the industry’s next wave of growth will be defined by how effectively we harness data, adopt automation, and align with evolving regulatory and sustainability goals.
The biggest challenge I have faced so far has been integrating legacy, on site substation assets with the new digital grid architecture while maintaining uninterrupted service.
When I first joined the sector, most of our critical infrastructure relied on electromechanical protection and manual processes. Over the past decade, we have embarked on an ambitious program to replace or retrofit these assets with IEC 61850 based digital substations, advanced SCADA, and IoT enabled sensors. The difficulty lay not only in the technical complexity—ensuring seamless communication between old relay panels and modern Ethernet based networks—but also in managing the cultural shift within the workforce. Field engineers accustomed to manual testing had to be upskilled in software based diagnostics, and we had to align stringent cybersecurity requirements with the need for rapid deployment.
Balancing these demands required a phased, risk mitigated approach: we conducted extensive factory acceptance testing, deployed pilot projects in low impact zones, and instituted rigorous fallback procedures. Even with careful planning, we encountered unexpected interoperability issues that forced us to redesign portions of the network on the fly. Ultimately, the program succeeded—reducing outage durations by 30 % and improving data visibility across the grid—but the experience taught me the importance of holistic planning, stakeholder engagement, and relentless focus on resilience when modernizing aging infrastructure.
The logistics world is on a fast track to becoming a truly digital, sustainable, and autonomous ecosystem. Over the next ten years, I expect three big themes to dominate:
AI powered intelligence: Platforms like Fleetx are already feeding millions of real trip data into AI models that spit out “truck specific” routes, cutting fuel use and delivery time dramatically. In the next decade, intelligence will move from routing to end to end decision making: predictive demand forecasting, dynamic load matching, and even self-optimizing networks that reroute shipments on the fly.
Automation and autonomy: Warehouses will look more like sci fi labs, with swarms of AMRs, cobots, and autonomous storage retrieval systems handling the bulk of picking and sorting. On the road, electric and hydrogen trucks will become mainstream, and we’ll see the first fully autonomous long haul rigs operating on dedicated corridors. The Dedicated Freight Corridor in India, highlighted by CONCOR’s chairman, is a perfect testbed for this shift, promising 24 hour coast to coast rail service and a massive modal shift from road to rail.
Sustainability as a baseline – Green logistics is moving from a buzzword to a regulatory requirement. Companies are already rolling out LNG- and electric-powered trucks, investing in rail-mounted gantry cranes, and using IoT sensors to slash terminal emissions. Expect carbon accounting tools, blockchain based traceability, and AI driven route optimization to become mandatory, not optional, as customers and governments demand net zero supply chains.
All of this will be stitched together by cloud platforms, digital twins, and 5G enabled IoT, giving shippers real time visibility from factory floor to doorstep. The next decade will be less about “moving boxes” and more about orchestrating a seamless, intelligent, and carbon neutral flow of goods.
I am guided by a handful of core beliefs that shape every decision I make and every project I lead:
First, integrity is non-negotiable. Whether we are negotiating a contract, reporting progress to stakeholders, or troubleshooting a technical issue, honesty and transparency build the trust that keeps complex systems running smoothly.
Second, people come before technology. Innovation is only as strong as the team that implements it. I invest time in mentoring, encouraging curiosity, and creating an environment where every voice can surface—because the best solutions often emerge from unexpected places.
Third, sustainability is a responsibility, not an option. In our sector, that means designing networks that minimize loss, reduce carbon footprints, and remain resilient for future generations. Every kilowatt saved or emission avoided is a win for business and the planet.
Fourth, continuous learning drives progress. The energy landscape evolves at breakneck speed; staying ahead requires a mindset of perpetual improvement and a willingness to embrace new ideas, whether they come from a seasoned veteran or a recent graduate.
Success, to me, is measured not just by the numbers on a balance sheet but by the impact we have on the broader ecosystem. I consider a project successful when:
(a) Reliability improves—outage durations shrink, and customers experience fewer interruptions.
(b) Safety remains paramount—no harm comes to our people or the public during execution.
(c) Environmental goals are met—energy efficiency gains and emissions reductions are on track or exceeded.
(d) Team growth is evident when employees acquire new skills, take on greater responsibility, and feel valued.
(e) Stakeholder confidence is reinforced—clients, regulators, and investors see clear, honest progress and a roadmap for the future.
When these elements align, the milestones we hit become more than just deliverables; they become a testament to the values that guide us there.
Beyond the demands of the power sector, I keep a few passions that recharge me and keep my perspective fresh.
I am an avid reader—particularly of history and biographies, which remind me how past challenges shaped the present and inspire creative problem solving for the future. When I’m not turning pages, I enjoy long walks and cycling; the rhythm of the road gives me space to think through complex technical issues and to stay fit.
Community service is also close to my heart. I mentor students from engineering colleges, helping them bridge the gap between academic theory and real-world grid operations. Giving back to the next generation of talent feels like a small way to pay forward the opportunities I’ve had.
Finally, I love exploring regional cuisine, whether it’s sampling street food on a weekend market tour or experimenting with traditional recipes at home. Food, like energy, is a universal connector, and sharing a meal often sparks the most insightful conversations.
These interests keep me grounded, curious, and ready to bring fresh ideas back to my professional role.
To the next generation of logistics leaders, the sector is at a turning point: technology, sustainability, and customer expectations are reshaping how goods move across the world. My advice is simple: embrace curiosity and resilience. Seek out problems that others consider “just the way things are” and ask how they could be done better, faster, or greener. Build a foundation of data literacy; the ability to turn raw information into actionable insight will differentiate you more than any single technical skill.
Never underestimate the power of relationships. The industry thrives on collaboration, and the trust you earn from colleagues, suppliers, and customers becomes a lasting asset. Be willing to learn from every role, whether it’s on the warehouse floor, in a transport hub, or behind a spreadsheet. Those diverse experiences will give you a holistic view of the supply chain and help you develop innovative solutions.
Finally, keep a long term perspective. Short term gains are important, but sustainable impact—reducing waste, lowering emissions, and improving reliability—creates the lasting value that will define your career. If you stay adaptable, stay ethical, and stay focused on solving real problems for people and the planet, you will not only build a successful career but also help shape a more efficient and responsible logistics ecosystem.
 

 

Q2. How are current market trends across solar, transmission, and BESS influencing procurement strategies and sourcing decisions today?


Current market trends across solar, transmission, and Battery Energy Storage Systems (BESS) are significantly influencing procurement strategies and sourcing decisions. The global BESS market is projected to grow from $50.81 billion in 2025 to $105.96 billion by 2030, driven by increasing renewable energy integration, grid modernization, and the demand for peak-load management.
Key Trends:
1.    Renewable Energy Integration: The shift towards renewable energy sources such as solar and wind is driving demand for BESS to maintain grid stability and reliability.
2.    Grid Modernization: Utilities are investing in BESS to enhance grid flexibility and resilience.
3.    Cost Decline: Lithium-ion battery costs are expected to decrease by 50% by 2026, making BESS more viable.
4.    Government Support: Incentives and policies, such as Viability Gap Funding (VGF) and Production-Linked Incentive (PLI), are promoting BESS adoption²³.
Procurement Strategies:
(a) Utility-Scale Procurement: Mandates in the US, China, and EU are driving gigawatt-scale orders.
(b) Third-Party Ownership: Energy-as-a-service models are gaining traction.
(c) Vertical Integration: Companies like LG Energy Solution and Tesla are bundling cells, racks, and software for comprehensive solutions.
Sourcing Decisions:
(a) Lithium-Ion Dominance: Lithium-ion batteries remain the preferred choice due to their efficiency and declining costs.
(b) Diversification: Emerging chemistries like sodium-ion and flow batteries are gaining attention.
(c) Regional Focus: Asia Pacific, particularly China and India, is driving market growth.
 

 

Q3. Which parts of the supply chain are currently creating the biggest bottlenecks in project execution across EPC and renewable projects?


The biggest bottlenecks in project execution across EPC and renewable projects are:
(a) Grid and Transmission Infrastructure: Grid integration and evacuation infrastructure are critical bottlenecks, with regulatory updates strengthening energy accounting and compliance requirements.
(b) Supply Chain Disruptions: Lead times for key components like transformers and gas turbines have stretched to as long as four years, making it difficult for energy projects to stay on track.
(c) Critical Materials and Components: Copper availability is tightening, and rare earth magnets used in wind generators, motors, and electrification systems are mostly produced in China, creating concentrated exposure.
(d) EPC Capacity Constraints: Skilled labor shortages, sustained project pipelines, and increasing technical complexity are hindering execution.
(e) Land Acquisition and Evacuation Infrastructure: Delays in land acquisition and evacuation infrastructure readiness are significant timeline bottlenecks.
(f) Local Content Requirements and Trade Policies: Localization rules and tariffs are testing domestic manufacturing capabilities and constraining suppliers.

 


Q4. What challenges arise when integrating sustainability into procurement without impacting project costs significantly?


Integrating sustainability into procurement without impacting project costs significantly can be challenging due to:
(a) Higher Upfront Costs: Sustainable materials and practices often come with higher initial costs, making it difficult to justify the investment.
(b) Limited Supplier Base: Sustainable suppliers might be scarce, limiting competition and driving up costs.
(c) Lack of Standardization: Different sustainability standards and certifications can create complexity and increase costs.
(d) Risk of Greenwashing: Ensuring genuine sustainability claims from suppliers can be tough, risking reputational damage.
(e) Balancing Cost and Sustainability: Procurement teams often face pressure to prioritize cost over sustainability, making it hard to make environmentally conscious decisions.
However, some strategies can help mitigate these challenges:
(a) Life Cycle Costing: Consider the total cost of ownership, not just upfront costs.
(b) Collaborative Sourcing: Work with suppliers to identify sustainable options and share costs.
(c) Innovative Contracting: Use performance-based contracts that incentivize sustainability.
(d) Sustainability KPIs: Tie procurement decisions to sustainability metrics.
 

 

Q5. What role could AI play in identifying which bids to pursue versus avoid based on the probability of success and margin outcomes?


AI can play a significant role in bid selection by analyzing historical data and identifying patterns to predict bid success and margin outcomes. Here are some ways AI can help:
(a) Data-Driven Insights: AI can analyze large datasets, including past bids, market trends, and client behavior, to identify factors influencing bid success.
(b) Predictive Modeling: AI models can predict the probability of success and potential margin outcomes for new bids based on historical patterns.
(c) Bid Scoring: AI can assign scores to bids based on factors like client relationship, project fit, and competition, helping prioritize high-probability bids.
(d) Margin Optimization: AI can analyze pricing strategies and market conditions to optimize bid pricing and maximize margins.
(e) Automated Bid Screening: AI can quickly screen bids to identify those that meet specific criteria, freeing up time for more strategic pursuits.
By leveraging AI, companies can make more informed bid decisions, reduce costs, and improve win rates.
 

 

Q6. How are geopolitical tensions influencing volatility in commodities like copper, aluminium, and steel, and how does that flow into project costing?


Geopolitical tensions are significantly affecting the volatility of commodities such as copper, aluminum, and steel, leading to price fluctuations and project cost uncertainties.
Key Factors Driving Volatility:
(a) Supply Chain Disruptions: Tensions in the Middle East, particularly around the Strait of Hormuz, are affecting aluminium supply chains and pushing prices higher.
(b) Trade Policies and Tariffs: US tariffs on copper and aluminium imports are disrupting global trade flows, influencing prices, and creating uncertainty.
(c) Resource Nationalism: Export restrictions and production cuts in countries like China are tightening global supply and driving prices up.
(d) Energy Costs: Rising energy prices, partly due to geopolitical tensions, are increasing production costs for metals like aluminium.
Impact on Project Costing:
(a) Increased Material Costs: Higher commodity prices are raising project costs, potentially impacting profitability and feasibility.
(b) Supply Chain Risks: Disruptions and trade barriers may lead to delays, inventory management challenges, and increased costs.
(c) Uncertainty and Risk Premiums: Geopolitical risks are adding premiums to commodity prices, making project planning and budgeting more challenging.
 

 

Q7. If you were an investor looking at companies within the space, what critical question would you pose to their senior management?


We focus on Operational Excellence, Quality & Safety Credentials, Digital & Strategic Initiatives. As the industry faces both challenges and opportunities, our company is poised to turn obstacles into growth opportunities. By combining insight, agility, collaboration, and courage, we're shaping the future of EPC and logistics, delivering resilient, sustainable, and equitable solutions for a rapidly evolving world.
In India's rapidly growing EPC sector, several firms are establishing a strong global presence by securing critical resources, expertise, and partnerships to deliver large-scale projects. These enterprises are not only meeting client expectations but setting new industry benchmarks. As investors seek assurances on profitability and shareholder value, key questions arise: How do companies navigate geopolitical risks and supply chain disruptions? What strategies ensure cost management and profitability? How do they innovate and adapt in a dynamic energy landscape? And what's their commitment to shareholder value?


 


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