Innovation-Sales Process

To come up with a master strategy, one needs to belief in making a world class platform. The following elements should be worked on:

• Feedback & Support 24/7
• Go-To-Market strategy
• Sales Strategy-Revenue Growth
• Vision, Mission, Core Values, Team Size
• Market Intelligence, KPI, Technology
• Budget, Target Geography 

 

Sales Strategy

To formulate a good sales strategy, the company vision should be first determined.

Company vision, is a clear declaration of the company’s future direction and helps to determine what we need to achieve now, this month, this quarter, within six months and this FY year and so on. Whatever we are targeting now or in future should bring closer to our vision.

While deciding on the sales strategy, one should keep in mind the following:

Revenue Goals-It is aligned with company vision. For e.g.,5 million USD in 1-year sales.

Value Proposition-Customer centric, product would be a great fit to their needs and resolution to pain points.

ICP (Ideal Customer Profile)- By defining archetype of your ICP by their background and pain point

Right Market and Buyer Persona- Look at your own existing customer or competitor research will help

Inbound and Outbound Strategy –It could define as -we will reach to customer or customer may reach to us

 

Sales Strategy Roadmap

Businesses follow some steps as a part of their sales strategy. These are:

Step 1: Sales Process initialization

Step 2: Sales Tactics/approach Practical Phase

Step 3: Sales Performance. Optimization

Step 4: Sales Metrics The bedrock

Step 5: Sales Technology. B2B tools

 

Revenue/Sales Growth

The sales growth is monitored at various time frames. Like, in

30 Days: Initiation of all inbound and outbound approach, training and development to sales rep. Target -inclusion of New Logos. Sales Target: =$

Q1: Implementation and review of GTM, Market Positioning, feedback, Realign of product positioning. Target -inclusion of New Logos. Sales Target: =$

6 months: Support, Delivery, Referrals, Testimonial

1st year: Capitalization, Neutralization, Yielding

This article was contributed by our expert Deepak Kumar Rout 

 

Frequently Asked Questions Answered by Deepak Kumar Rout  

Q1. How do you attract customers?

To attract customers, you need to be in the shoes of the customer . Pitch deck should be elevated with customers' pain points.

Q2. How do you innovate a product?

Research ,adoption of emerging technologies with fit to market study & ofcourse implement with top notch expertise.

Q3. What are the benefits of inbound marketing?

It is the best way to pitch your sales navigator. Inbound approach always brings more clientele trust gain with lower time consumption to mature.

Q4. What is an outbound approach?

Here we go to identify the suspect and create the curiosity and value point of product positioning.Generally We reach to customers to understand their needs via mass mailing,call & etc.

Q5. What is GTM in b2b?

Various methods  adopted across industry . but I strongly suggest to gain traction as 

• Position Product with clear messaging
• Know your Competitor and tactics
• Find ICP with specific metrics and the buyer persona
• Set your growth target and campaign plan
• Choose your own and innovative tactics
• Create a Feedback ecosystem and readjust the process to create CX at the next level

Q6. What should you avoid in a value proposition?  

You should avoid addressing individual pain points,more focused generalised value points.