Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I have over two decades of experience, with a strong background in strategic leadership and operational management. Proven track record in driving business growth, improving processes, and leading diverse teams to achieve organisational goals. Skilled in stakeholder engagement, financial planning, and project execution.

Q2. How are sustainability and eco-consciousness influencing spa and wellness design or service offerings?

Sustainability in spa and wellness design is no longer a trend — it's an expectation. Guests are increasingly seeking experiences that not only benefit their personal well-being but also reflect care for the planet. As a result, eco-consciousness is becoming a core part of brand identity, operational decision-making, and client engagement in the wellness sector.

Q3. Do you see AI or data-driven personalization playing a role in the future of wellness programs?

AI and data-driven personalization aren't just supporting wellness — they're reshaping it into a more individualized, dynamic, and preventative experience. As technology advances, the integration of AI into wellness programs will become a key differentiator for providers who want to deliver truly transformative outcomes.  

Q4. What is the estimated growth rate for the wellness and spa segment in the next 3–5 years, especially within luxury hospitality?

We can expect consistent double-digit growth (7–12%) in the luxury spa and wellness segments within hospitality over the next 3–5 years. This trend is rooted in

• Affluent travelers prioritizing wellness in their luxury stays
• Technological advancements in personalized, data-driven care
• Increasing integration of wellness into hotel and resort design

Q5. Which guest segments are the primary drivers of spa and wellness revenue—business travellers, leisure tourists, wellness seekers, or locals?

The wellness-seeker segment is expanding rapidly, driven by affluent Gen Xers, Millennials, and even Gen Z, all of whom are seeking experiences focused on mental health, biohacking, and longevity.  

Q6. Are digital channels (like online reviews, Instagram, or Google Maps ratings) influencing guest choices for spa services at your properties?

Yes, digital channels are driving spa bookings and guest perceptions more than ever. The influence spans the entire decision journey:
Awareness → Trust → Comparison → Conversion → Loyalty

Q7. If you were an investor looking at companies within the space, what critical question would you pose to their senior management?

If I were an investor evaluating companies in the spa and wellness space — especially within luxury hospitality or wellness-driven brands — I'd focus on questions that reveal both strategic foresight and operational discipline.  

"How is your wellness strategy positioned to drive both recurring revenue and long-term brand differentiation in an increasingly saturated and experience-driven market?"