<h2 style="text-align: justify;"><span style="font-size: 12pt;">Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?</span><strong> </strong></h2><p class="MsoNormal" style="text-align: justify;">I am a seasoned tech and sales expert with 25+ years of experience in business and technology solutions for telecom, manufacturing, and retail. I started my career in IT as a simple system administrator and then developed my skills in both technology and business development. I gained tremendous experience during the launch of a new digital communications operator, one of the first in the world to implement WiMAX technology, and then LTE, where I was responsible for efficiently operating all internal infrastructure and services. I also have experience working in one of the most famous international IT companies, Microsoft, where for more than 10 years, collaborating with the largest companies that are leaders in such industries as telecommunications, retail and manufacturing, I helped these companies take their first steps in digital transformation, increasing the efficiency of their business, improving processes and the quality of employee work.</p><p class="MsoNormal" style="text-align: justify;"> </p><h2 class="MsoNormal" style="text-align: justify;"><span style="font-size: 12pt;">Q2. How is the market evolving for IT companies that specialize in blockchain for supply chain transparency, AI logistics optimization, and IoT inventory management? Which companies are leading the way? </span></h2><p class="MsoNormal" style="text-align: justify;"> The market for IT companies specializing in blockchain for supply chain transparency, AI-powered logistics optimization, and IoT inventory management continues to grow and evolve. Here are some key trends in this area:</p><p class="MsoNormal" style="text-align: justify;"><strong>Increased transparency and traceability</strong>: Companies are increasingly using blockchain to increase transparency in their supply chains. This allows them to track the origin of goods and ensure their authenticity.</p><p class="MsoNormal" style="text-align: justify;"><strong>Integrating AI into logistics</strong>: Artificial intelligence helps optimize processes by predicting demand, automating routing, and managing inventory, resulting in more efficient resource use.</p><p class="MsoNormal" style="text-align: justify;"><strong>IoT for Inventory Management</strong>: IoT devices actively collect data on the condition of goods, improving real-time inventory monitoring and management.</p><p class="MsoNormal" style="text-align: justify;"><strong>Cryptocurrencies and smart contracts</strong>: They are becoming important tools for automating and streamlining transactions between supply chain participants.</p><p class="MsoNormal" style="text-align: justify;"><strong>Cybersecurity</strong>: Ensuring the security of data and transactions is becoming a top priority, and companies are developing solutions to protect blockchain systems.</p><p class="MsoNormal" style="text-align: justify;">The leading companies are:</p><p class="MsoNormal" style="text-align: justify;"><strong>IBM</strong>: IBM Food Trust platform uses blockchain to improve transparency in food supply chains. In addition, IBM is actively developing solutions based on AI and IoT.</p><p class="MsoNormal" style="text-align: justify;"><strong>Microsoft</strong>: Through Azure Blockchain Service and AI-based solutions, Microsoft offers tools for developing applications that increase transparency and efficiency in logistics.</p><p class="MsoNormal" style="text-align: justify;"><strong>SAP</strong>: SAP has integrated blockchain into its ERP system, providing transparency of data in the supply chain, and also offers solutions for IOT and data analytics.</p><p class="MsoNormal" style="text-align: justify;"><strong>Amazon Web Services (AWS)</strong>: AWS provides cloud solutions for creating and deploying blockchain-based applications, as well as tools for building AI solutions.</p><p class="MsoNormal" style="text-align: justify;"><strong>VeChain</strong>: This company focuses on blockchain solutions for supply chain management and product tracking, allowing greater efficiency and transparency in processes.</p><p class="MsoNormal" style="text-align: justify;"><strong>Chain.io</strong>: A platform that uses blockchain to improve collaboration between logistics companies by providing easy access to supply data.</p><p class="MsoNormal" style="text-align: justify;">The market continues to develop, with increasing business interest and the emergence and development of new technologies. Companies must adapt to consumer requirements and integrate new technologies to improve the efficiency and transparency of their operations.</p><p class="MsoNormal" style="text-align: justify;"> </p><h2 class="MsoNormal" style="text-align: justify;"><span style="font-size: 12pt;">Q3. Who are the leading IT providers facilitating dynamic pricing models through AI, enabling businesses to respond to real-time market changes and sustain profitability? Additionally, what is the current and projected demand for these solutions? </span></h2><p class="MsoNormal" style="text-align: justify;">In the world of dynamic pricing using Artificial Intelligence (AI), several leading worldwide IT vendors play a significant role. Here are some of them:</p><p class="MsoNormal" style="text-align: justify;"><strong>Amazon Web Services (AWS)</strong>: Offers powerful data analytics and machine learning tools that companies can use for dynamic pricing.</p><p class="MsoNormal" style="text-align: justify;"><strong>IBM</strong>: Their Watson platform uses AI to predict changes in demand and optimize prices in real-time.</p><p class="MsoNormal" style="text-align: justify;"><strong>SAP</strong>: Provides data analytics and pricing solutions that help companies respond to market conditions.</p><p class="MsoNormal" style="text-align: justify;"><strong>Zilliant</strong>: Specializes in pricing and revenue optimization, focusing on AI to drive pricing strategies.</p><p class="MsoNormal" style="text-align: justify;"><strong>PROS</strong>: Uses AI for intelligent pricing and real-time offer optimization, allowing companies to adjust prices based on market conditions.</p><p class="MsoNormal" style="text-align: justify;">Current and projected demand for dynamic pricing solutions:</p><p class="MsoNormal" style="text-align: justify;"><strong>Current demand</strong>: With increasing competition and the amount of data companies are working with, dynamic pricing solutions are becoming increasingly important. This is especially relevant for industries such as retail, hospitality, and airlines, where changes in demand can occur at short notice.</p><p class="MsoNormal" style="text-align: justify;"><strong>Projected Demand</strong>: The demand for such solutions is expected to increase significantly in the coming years. The dynamic pricing market is projected to grow by 15-20% per year, supported by the development of big data and AI and the need to improve profitability and competitiveness. </p><p class="MsoNormal" style="text-align: justify;"> </p><h2 class="MsoNormal" style="text-align: justify;"><span style="font-size: 12pt;">Q4. What strategies are businesses in the retail and telecom sectors employing to meet the growing consumer demand for personalized omnichannel experiences, and what role do advanced IT solutions play in this? </span></h2><p class="MsoNormal" style="text-align: justify;">Businesses in the retail and telecom sectors are employing several strategies to meet the growing consumer demand for personalized omnichannel experiences. These strategies include:</p><p class="MsoNormal" style="text-align: justify;"><strong>Consumer data collection and analysis: </strong>Retailers and telecom companies are collecting vast amounts of data on consumer behavior, preferences, and interactions across various channels. This data is then analyzed using advanced analytics tools to identify patterns and trends, allowing companies to tailor their offerings and communications to individual needs of consumers.</p><p class="MsoNormal" style="text-align: justify;"><strong>Personalization: </strong>Based on the insights gained from data analysis, companies are personalizing their products, services, and marketing efforts to better meet the needs and preferences of individual customers. Personalization can take many forms, including customized product recommendations, targeted promotions, and personalized customer service.</p><p class="MsoNormal" style="text-align: justify;"><strong>Omnichannel integration:</strong> To provide a seamless and integrated shopping experience, retailers and telecom companies are integrating their online and offline channels. This includes offering consistent pricing and inventory across all channels, providing real-time updates on order status and delivery, and enabling customers to switch seamlessly between physical stores, e-commerce platforms, and mobile apps.</p><p class="MsoNormal" style="text-align: justify;"><strong>Mobile optimization:</strong> With the increasing use of smartphones and other mobile devices, companies are optimizing their websites and apps for mobile access. Mobile optimization ensures that customers can easily browse products, place orders, and interact with brands on their phones or tablets.</p><p class="MsoNormal" style="text-align: justify;">Companies are also developing mobile-specific features and services to enhance the mobile shopping experience.</p><p class="MsoNormal" style="text-align: justify;"><strong>Artificial intelligence and machine learning: </strong>Advanced IT solutions, such as artificial intelligence (AI) and machine learning (ML), are crucial in delivering personalized and omnichannel experiences. AI and ML algorithms can analyze large datasets to predict customer behavior, automate decision-making processes, and enhance customer engagement through chatbots and virtual assistants. AI and ML can be used in retail to showcase products in 3D or in telecom to provide virtual tours of new service offerings.</p><p class="MsoNormal" style="text-align: justify;"><strong>Internet of Things (IoT): </strong>IoT technologies, such as smart sensors and connected devices, are used to create more personalized and convenient customer experiences. For example, retailers can use IoT to track inventory levels in real time and offer personalized discounts based on stock availability.</p><p class="MsoNormal" style="text-align: justify;"><strong>Augmented reality (AR) and virtual reality (VR): </strong>Retailers and telecom companies are exploring AR and VR technologies to provide immersive and interactive experiences for customers. AR can be used to visualize products in a customer's home before purchase, while VR can offer virtual store tours and product demonstrations.</p><p class="MsoNormal" style="text-align: justify;"><strong>Social media integration:</strong> Social media platforms are increasingly being integrated into retail and telecom strategies to reach and engage with customers. Businesses can leverage social media to share personalized content, run targeted ads, and facilitate customer conversations.</p><p class="MsoNormal" style="text-align: justify;"><strong>Customer feedback and engagement:</strong> Collecting and acting on customer feedback is essential for improving personalized and omnichannel experiences. Businesses are using advanced IT solutions to gather feedback through surveys, reviews, and social media interactions, and then using this feedback to make informed decisions and improve customer satisfaction.</p><p class="MsoNormal" style="text-align: justify;"><strong>Blockchain technology:</strong> Blockchain is being considered for enhancing security and transparency in transactions and supply chain management. It can help build trust and improve the overall customer experience.</p><p class="MsoNormal" style="text-align: justify;"><strong>Cloud computing: </strong>Cloud solutions provide scalability and flexibility for businesses to handle large volumes of data and support complex applications. They enable faster deployment of services and better collaboration across teams.</p><p class="MsoNormal" style="text-align: justify;">In summary, advanced IT solutions play a critical role in helping retailers and telecoms meet the growing demand for personalized and omnichannel services. Using technologies such as data analytics, artificial intelligence, IoT, AR/VR, blockchain, cloud computing, and customer engagement platforms, they can create more engaging, convenient, and satisfying services for their customers.</p><p class="MsoNormal" style="text-align: justify;"> </p><h2 class="MsoNormal" style="text-align: justify;"><span style="font-size: 12pt;">Q5. What are the key IT solutions adopted by the telecom, manufacturing, and retail industries to fulfill their ESG commitments? Which of these solutions has gained the most traction? </span></h2><p class="MsoNormal" style="text-align: justify;">Recently, telecom, manufacturing, and retail companies have been actively adopting various IT solutions to meet their environmental, social, and corporate governance (ESG) commitments. Here are the key solutions and trends:</p><p class="MsoNormal" style="text-align: justify;"><strong>Sustainable Data Management Platforms</strong>: These systems allow companies to track their environmental performance and report on carbon emissions, water, and energy consumption. Software such as SAP Sustainability Management and Microsoft Sustainability Calculator are becoming increasingly popular.</p><p class="MsoNormal" style="text-align: justify;"><strong>Artificial Intelligence and Analytics</strong>: Using AI and Big Data to optimize manufacturing processes and supply chains helps reduce waste and improve efficiency. This includes demand forecasting and logistics optimization, which reduces the carbon footprint.</p><p class="MsoNormal" style="text-align: justify;"><strong>Virtual Solutions and Automation</strong>: Business Process Automation (RPA) tools help reduce costs and resources required to complete tasks, and also reduce environmental degradation. </p><p class="MsoNormal" style="text-align: justify;"><strong>Internet of Things (IoT)</strong>: IoT devices can monitor resource consumption and automatically adjust processes, such as energy management in industrial installations, to help use resources more efficiently.</p><p class="MsoNormal" style="text-align: justify;"><strong>Cloud</strong>: Moving to cloud platforms can reduce server energy consumption and improve the sustainability of business processes.</p><p class="MsoNormal" style="text-align: justify;"><strong>AI</strong> and <strong>data analytics </strong>have received the most support to date, as they allow companies to monitor their production activities, predict changes in markets, understand consumer preferences, and adapt their strategies accordingly.</p><p class="MsoNormal" style="text-align: justify;">In addition, the <strong>IoT</strong>-based solution is also seeing significant growth as companies look to optimize their resources and implement more modern business practices.</p><p class="MsoNormal" style="text-align: justify;">These innovations and approaches are not only ESG compliant but will also enable companies to become more competitive and develop more sustainably.</p><p class="MsoNormal" style="text-align: justify;"> </p><h2 class="MsoNormal" style="text-align: justify;"><span style="font-size: 12pt;">Q6. Can you describe the current landscape of IT firms focused on advancing 5G technology, particularly in low-latency solutions and smart device integration? What innovations are they bringing to the market? </span></h2><p class="MsoNormal" style="text-align: justify;">The current landscape of IT firms focused on advancing 5G technology is marked by intense competition and collaboration, focusing on developing low-latency solutions and smart device integration. </p><p class="MsoNormal" style="text-align: justify;">Here are some key players and innovations in this field:</p><p class="MsoNormal" style="text-align: justify;"><strong>Qualcomm: </strong>A leading semiconductor company, Qualcomm is at the forefront of 5G development. They offer a range of technologies, including mmWave and sub-6 GHz solutions, to enable low-latency applications in industries such as healthcare, manufacturing, and transportation.</p><p class="MsoNormal" style="text-align: justify;"><strong>Nokia:</strong> Nokia is a global telecommunications equipment and services company actively involved in 5G infrastructure deployment. It provides solutions for network slicing, which allows operators to create dedicated slices of network capacity for specific use cases, ensuring low latency and high reliability.</p><p class="MsoNormal" style="text-align: justify;"><strong>Ericsson: </strong>Ericsson is another major player in the 5G space, offering a wide range of solutions for mobile networks, fixed broadband, and cloud connectivity. They focus on optimizing network performance and reducing latency through advanced antenna technologies and edge computing.</p><p class="MsoNormal" style="text-align: justify;"><strong>Samsung Electronics: </strong>Samsung is a South Korean multinational conglomerate that has been investing heavily in 5G research and development. They have developed 5G base stations, smartphones, and other devices that support low-latency applications.</p><p class="MsoNormal" style="text-align: justify;"><strong>Cisco Systems: </strong>Cisco is a networking giant active in the 5G arena. It offers solutions for 5G core networks, edge computing, and network automation, helping businesses deploy 5G networks with low latency and improved performance.</p><p class="MsoNormal" style="text-align: justify;"><strong>Intel Corporation: </strong>Intel is a semiconductor manufacturer working on 5G technologies such as millimeter wave (mmWave) and sub-6 GHz. It aims to provide low-latency and high-bandwidth solutions for various industries.</p><p class="MsoNormal" style="text-align: justify;"><strong>Huawei Technologies: </strong>Huawei is a Chinese multinational technology company and one of the largest suppliers of telecommunications equipment. It is developing 5G solutions with a focus on low latency, high throughput, and enhanced mobility.</p><p class="MsoNormal" style="text-align: justify;"><strong>Sony: </strong>Sony is a Japanese multinational corporation that produces electronics and entertainment. It is exploring the use of 5G for smart devices and services, aiming to deliver low-latency experiences in areas such as gaming and media streaming.</p><p class="MsoNormal" style="text-align: justify;"><strong>Google LLC: </strong>Google is an American multinational technology company that operates the world's largest public cloud platform. It is investing in 5G and edge computing technologies to improve internet speeds and reduce user latency.</p><p class="MsoNormal" style="text-align: justify;">These companies are bringing several innovations to the market, including:</p><p class="MsoNormal" style="text-align: justify;"><strong>Low-latency network solutions:</strong> By deploying advanced technologies such as mmWave, sub-6 GHz, and edge computing, these firms can reduce latency and provide faster application response times.</p><p class="MsoNormal" style="text-align: justify;"><strong>Smart device integration:</strong> They are creating smart devices that can seamlessly integrate with 5G networks, enabling features such as real-time data analytics, autonomous driving, and immersive experiences.</p><p class="MsoNormal" style="text-align: justify;"><strong>Network slicing:</strong> This technology allows operators to divide their network into multiple virtual networks, each with its own dedicated resources. This ensures low latency and high performance for critical applications.</p><p class="MsoNormal" style="text-align: justify;"><strong>Edge computing:</strong> Edge computing involves processing data closer to the source of generation, reducing the need for data to travel long distances to centralized servers. This helps to further reduce latency and improve performance.</p><p class="MsoNormal" style="text-align: justify;"><strong>Automation and orchestration:</strong> These firms are developing tools and platforms for automating the deployment and management of 5G networks, making it easier for businesses to adopt and scale 5G solutions.</p><p class="MsoNormal" style="text-align: justify;"> </p><h2 class="MsoNormal" style="text-align: justify;"><span style="font-size: 12pt;">Q7. If you were an investor looking at companies within the space, what critical question would you pose to their senior management? </span></h2><p class="MsoNormal" style="text-align: justify;"><strong>How do you ensure that your business model is competitive and future-proof in light of rapidly changing market conditions and technological advances?</strong></p><p class="MsoNormal" style="text-align: justify;">This question allows me to understand how well the company is prepared to face the challenges of a dynamic environment. It also provides insight into the strategic thinking and innovative capabilities of the management team.</p><p class="MsoNormal" style="text-align: justify;"> </p><p class="MsoNormal" style="text-align: justify;"> </p><p class="MsoNormal" style="text-align: justify;"> </p>
KR Expert - Nikolay Stepanov
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