Knowledge Ridge

Expert Views

Delivering Insights

Our Expert Views content provides the ideal narrative for businesses, subject matter experts, and those interested in the expert network industry's latest trends and talking points. These in-depth perspectives cover various industries, business verticals, sectors, and regions, supporting our global clientele.

Branding Through Maslow’s Lens
01 Feb 2022

Branding Through Maslow’s Lens

Pontus_Rehn

Senior Business Consultant

Corporate branding succeeds when aligned with Maslow’s hierarchy—progressing from safety and belonging to esteem, self-actualization, and transcendence. Purpose-driven brands that empower people to grow and contribute create lasting loyalty and impact.

Key Performance Indicators For Hospitals
20 Jan 2022

Key Performance Indicators For Hospitals

Rajat_Sarkar

Director Finance and Strategy

Profitability in hospitals depends on CFOs effectively tracking and optimizing key metrics such as bed occupancy, average stay, equipment utilization, operating margins, and patient satisfaction—enabling proactive decisions and sustained financial performance.

20-Minute Test to Detect Omicron Variant
12 Jan 2022

20-Minute Test to Detect Omicron Variant

Prakhar_Sharma

Director

South Korean scientists developed a new molecular test that detects Omicron infection in 20–30 minutes. Faster and simpler than PCR, it identifies COVID-19 RNA accurately and processes over 125 samples simultaneously.

Pandemic Update – January 12, 2022
12 Jan 2022

Pandemic Update – January 12, 2022

Dr_Chris_Stout

Founding Director

Omicron’s rapid spread but milder impact may move Covid toward an endemic phase rather than herd immunity. Future waves could be smaller, aided by vaccines, boosters, treatments, and global immunity buildup.

Nocturia: The Hidden Health Risk
05 Jan 2022

Nocturia: The Hidden Health Risk

Dr._Harshad_Malve

Associate Medical Director

Nocturia, or waking at night to urinate, is often overlooked but affects quality of life and health. It has defined causes, effective treatments like desmopressin, and needs greater clinical attention.

Beyond Business: Fortifying Lives, Not Just Food!
04 Jan 2022

Beyond Business: Fortifying Lives, Not Just Food!

Kamesh_Pant

Vice President Sales & Business Development

Malnutrition in India affects both undernourished and obese populations through hidden hunger. Food fortification with essential vitamins and minerals like A and D can bridge nutrient gaps, improving public health and productivity.