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Our Expert Views content provides the ideal narrative for businesses, subject matter experts, and those interested in the expert network industry's latest trends and talking points. These in-depth perspectives cover various industries, business verticals, sectors, and regions, supporting our global clientele.
Business Growth (Mar 2026 - Present); India
Programmatic advertising is shifting from scale to signal-driven strategies, focusing on first-party data, contextual relevance, and supply path optimization amid privacy changes. AI enhances signal quality, with new opportunities in audio, DOOH, and conversational formats.
Global D365 CRM Practice Lead Executive (Nov 2014 – Present)
Evolving customer expectations and generative AI are reshaping CRM strategies, with personalization, automation, industry-specific solutions, and scalable consulting capabilities emerging as key competitive growth drivers.
Cybersecurity and AI Expert
AI-driven threats and hybrid cloud complexity are reshaping cybersecurity, accelerating detection but adding risk layers; fragile architectures, evolving regulations, and resilience-focused investment shifts are redefining enterprise security decisions.
Partner
Discover why firms are rethinking their GCC vs SI strategies, the key financial triggers behind this shift, and how GCCs can evolve from cost centers to value creators. Dive in for expert insights on the future of global capability centers.
Strategic Advisor & Fractional Leader | AI Strategy, Sales, GTM & Transformation (Dec 2025 - Present); USA
The article explores AI infrastructure’s evolution—from initial cost center to strategic financial asset—and outlines organizational maturity, workflow integration, and governance as key drivers of sustainable AI value.
Global Delivery Lead (Aug 2024 – Present); India
Large transformation programs are being reshaped by in-house AI capabilities, shifting partner dynamics. Despite strong execution, outcomes lag—raising questions about AI’s real impact on productivity and what truly drives partner selection.