Knowledge Ridge

Expert Views

Delivering Insights

Our Expert Views content provides the ideal narrative for businesses, subject matter experts, and those interested in the expert network industry's latest trends and talking points. These in-depth perspectives cover various industries, business verticals, sectors, and regions, supporting our global clientele.

Why Brand Builders Lead the Future of Marketing
03 Apr 2022

➤ Why Brand Builders Lead the Future of Marketing

Founder, Director and CEO

Marketing has moved beyond sales and discounts—today’s leaders must weave technology, human insight, and brand purpose into one powerful story. Discover why only true brand builders, not just marketers, will lead the next era of business growth.

Packaging Must Not Distract From Food Waste Issues
24 Mar 2022

➤ Packaging Must Not Distract From Food Waste Issues

Director and Chief Executive (Jun 2019 - Jan 2024)

Packaging contributes just 3% of the UK food supply chain’s GHG emissions, while food production makes up 68%. Yet, packaging often gets the blame. Discover why smart packaging is part of the solution to food waste—not the problem.

Driving Packaging Sustainability Now
27 Feb 2022

➤ Driving Packaging Sustainability Now

Vice President - Technology & Supply Chain

Sustainable packaging demands urgent, collaborative action—integrating design thinking, cross-functional teamwork, and bold leadership to minimize waste, cut carbon footprints, and embed sustainability into every stage of packaging innovation.

Transforming Indian Agriculture: A Vital Necessity
16 Feb 2022

➤ Transforming Indian Agriculture: A Vital Necessity

Chief Executive Officer

With rising population, shrinking land, and climate pressures, transforming Indian agriculture is vital. A sustainable, collaborative approach—uniting government, industry, farmers, and society—can boost productivity, ensure food security, and secure farmers’ incomes for a resilient future.

Packaging Sustainability: Decisions Based on Facts
15 Feb 2022

➤ Packaging Sustainability: Decisions Based on Facts

Founder (Nov 2017 - Present)

Medoola champions fact-based decisions in sustainable packaging, using Life Cycle Analysis data to debunk myths like the “plastic problem.” Their expert consultancy helps businesses optimize packaging for real environmental impact with verified data.

Lessons from Gen Z and Millennials
27 Jan 2022

➤ Lessons from Gen Z and Millennials

Founder and Chief Consultant (Jul 2016 - Present)

Millennials and Gen Z are reshaping consumer behavior through their tech-savvy, social, and value-driven mindset. They demand intuitive digital experiences, social connection, collaboration, self-service, authenticity, and brand values—trends now influencing all generations.