How Digital is Reshaping India’s Ad Market in 2026

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I’m a business and revenue leader with over 16 years of experience in AdTech and digital media. My focus has been on driving advertising monetization, building strategic partnerships, and scaling high-growth businesses, including those with more than ₹ 50 Cr in annual revenue.

Over the years, I’ve operated at the crossroads of digital platforms, programmatic advertising, OTT, and performance-driven ecosystems. I’ve built sizable revenue portfolios, led go-to-market strategies, and collaborated closely with CMOs and agency leaders across sectors like BFSI, FMCG, D2C, and consumer internet.

Currently, I’m a Vice President – Integrated Client Solutions at WPP for TCPL and Danone. My main strength is staying ahead of how the media landscape is changing and helping brands rethink their investment and communication strategies to keep up. My experience spans both traditional and digital media, but I’ve developed a particular knack for digital video, CTV, social media, commerce media, performance marketing, and emerging platforms.

I lead a team that tackles everything from media effectiveness and audience planning to investment allocation, measurement, and figuring out how different channels influence the customer …