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Shifting Dynamics in Global Student Mobility

Shifting Dynamics in Global Student Mobility

International student mobility is evolving as students diversify destination choices, embrace AI-driven decision-making, and reshape demand, creating new opportunities and competitive dynamics for education providers and consultants.

September 8, 2026 3 min read Consumer Discretionary
#Education Services, International Education, Global Student
Shifting Dynamics in Global Student Mobility

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I have about 24 years of experience, including over 18 years in the overseas education industry. I have worked with brands such as Oceanic Consultants, Canam Consultants, IDP Education, Study Square, Leap Scholar, and TCY Learning Solution. Although I have always worked in a lead role, my second sales role in counseling has allowed me to interact with many students and help them support their journeys to study in Canada, the UK, the USA, Dubai, Australia, and New Zealand. I specialize in program shortlisting, SOP preparation, Visa filing, and interview preparation. In addition, I specialize in institutional partnerships.

 


Q2. How is the international student recruitment market evolving, and what major trends are shaping student demand for overseas education?  

Students are shifting from PR to career-specific discussions and decisions around ROI. In 2008-09, the trend was to study in Australia; after that, it shifted toward the UK, and from 2010 to 2022 it shifted toward Canada. The trend has now shifted to Europe, primarily France and Germany.

 


Q3. How is the growing popularity of destinations beyond the traditional markets …

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