The Rise of D2C in Premium Home Textiles

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I have spent over twelve years building and scaling e-commerce businesses across categories - fashion, lifestyle, home textiles, FMCG, and even healthcare. My career has moved between agency-side strategy and brand-side P&L ownership, which I think gives me a slightly different lens than most operators. I have sat in rooms where I was pitching growth plans, and in others where I was accountable for delivering them. That duality shapes how I think about the discipline.
My early years were in digital strategy and marketing - working across clients like ICICI, Bajaj Electricals, and luxury fashion at Aza Fashions.
At Changing Tree Communications (performance agency), I was fortunate to work with The Sleep Company during their very early DTC days, helping scale their online revenue from under a crore to nearly 12 crores in a single year, which eventually laid the groundwork for their 58-crore scale the year after. At Changing Tree, I managed the Mumbai branch and helped launch Dubai operations. That agency grounding taught me the fundamentals of performance marketing, campaign architecture, and how to think in …