The Software-Driven Automotive Future

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

With nearly 30 years in the automotive industry, I’ve had the opportunity to immerse myself in many areas—including design and development, manufacturing, logistics, supplier quality, purchasing, project management, and strategic sourcing. My career has allowed me to work hands-on with both traditional and electric vehicle technologies, always emphasizing localization, cost efficiency, supplier partnerships, and the complexities of managing global supply chains.

Over the years, I’ve been involved in every stage of the product lifecycle—from designing and developing products to selecting suppliers, planning logistics, launching new products, scaling up manufacturing, ensuring quality, providing after-market support, and driving cost competitiveness. More recently, I’ve focused on sourcing key EV components like electric drive motors, power electronics, semiconductors, rare earth permanent magnets, electronic parts, and precision mechanical assemblies.

Much of my career has centered on building strong, flexible global supply chains and optimizing logistics networks—even in the face of challenges like semiconductor shortages, geopolitical shifts, and growing localization demands. I’ve worked closely with engineering, manufacturing, logistics, and procurement teams, as well as suppliers throughout Europe and Asia, focusing on value engineering, should-cost …