Knowledge Ridge

Expert Views

Delivering Insights

Our Expert Views content provides the ideal narrative for businesses, subject matter experts, and those interested in the expert network industry's latest trends and talking points. These in-depth perspectives cover various industries, business verticals, sectors, and regions, supporting our global clientele.

The Case For Data Privacy & Consumer Choice
25 Nov 2021

The Case For Data Privacy & Consumer Choice

Lisa_Gralnek

Principal & Founder (Dec 2017 - Present)

Drawing on his grandfather’s advertising wisdom, the author reflects on Tim Cook’s call for ethical technology and data privacy, emphasizing that respect, transparency, and values must define modern business success.

3 Keys to Mobilising and Engaging Sales Teams
25 Nov 2021

3 Keys to Mobilising and Engaging Sales Teams

Jeremy_Blain

Chief Executive

Sales managers must evolve amid digital transformation and remote work. Leading mindset shifts, embracing digital tools, and prioritizing team wellbeing are essential to engage, mobilize, and sustain high-performing sales teams.

Building Iconic Brands And Elements Of Iconicity
22 Nov 2021

Building Iconic Brands And Elements Of Iconicity

Baqar_Iftikhar_Naqvi

Founder & CEO (Feb 2020 - Present)

Iconic brands like Raymond’s “The Complete Man” transcend products by combining superior differentiation, consistency, evolution, disruption, storytelling, and alignment, earning trust, emotional connection, and enduring relevance across markets and generations.

Retailing In An Unpredictable World
14 Nov 2021

Retailing In An Unpredictable World

Ian_Mcgarrigle

Chairman

The World Retail Congress report highlights post-pandemic retail challenges—from supply chain disruption and inflation to labour shortages—urging retailers to innovate, transform, and meet rising omnichannel customer expectations amid ongoing uncertainty.

Balancing Franchisor and Franchisee Interests
11 Nov 2021

Balancing Franchisor and Franchisee Interests

Thierry_Rousset

Executive Business Consultant

The article explores how franchisors can balance network-wide goals with individual franchisee interests through transparency, decisive leadership, and understanding hidden motivations, ensuring collaboration and long-term trust within the franchise system.

Export Temples Of India
09 Nov 2021

Export Temples Of India

Suyash_Mehrotra

Deputy General Manager - International Business

India’s MSME clusters are unsung heroes driving nearly half of exports, yet fail to capture full global value due to weak branding, scale, and international marketing—limiting their true economic potential.