Knowledge Ridge

Expert Views

Delivering Insights

Our Expert Views content provides the ideal narrative for businesses, subject matter experts, and those interested in the expert network industry's latest trends and talking points. These in-depth perspectives cover various industries, business verticals, sectors, and regions, supporting our global clientele.

7 Trends Redefining Indian Apparel
12 Dec 2021

7 Trends Redefining Indian Apparel

Baqar_Iftikhar_Naqvi

Founder & CEO (Feb 2020 - Present)

India’s apparel market is evolving fast, driven by urbanization, rising incomes, women’s empowerment, digital adoption, and fashion-conscious consumers. Seven emerging trends highlight new growth opportunities for brands catering to diverse, aspirational consumers.

The Future of E-commerce and New Retail Trends
09 Dec 2021

The Future of E-commerce and New Retail Trends

Dharmender_Atwal

Former Head Of Business Development

E-commerce is evolving through direct-to-consumer sales, local brand growth, data-driven marketing, personalized AI experiences, mobile-first technologies like PWAs, and voice commerce—reshaping online shopping into a more connected, intelligent retail ecosystem.

The Case For Data Privacy & Consumer Choice
25 Nov 2021

The Case For Data Privacy & Consumer Choice

Lisa_Gralnek

Principal & Founder (Dec 2017 - Present)

Drawing on his grandfather’s advertising wisdom, the author reflects on Tim Cook’s call for ethical technology and data privacy, emphasizing that respect, transparency, and values must define modern business success.

3 Keys to Mobilising and Engaging Sales Teams
25 Nov 2021

3 Keys to Mobilising and Engaging Sales Teams

Jeremy_Blain

Chief Executive

Sales managers must evolve amid digital transformation and remote work. Leading mindset shifts, embracing digital tools, and prioritizing team wellbeing are essential to engage, mobilize, and sustain high-performing sales teams.

Building Iconic Brands And Elements Of Iconicity
22 Nov 2021

Building Iconic Brands And Elements Of Iconicity

Baqar_Iftikhar_Naqvi

Founder & CEO (Feb 2020 - Present)

Iconic brands like Raymond’s “The Complete Man” transcend products by combining superior differentiation, consistency, evolution, disruption, storytelling, and alignment, earning trust, emotional connection, and enduring relevance across markets and generations.

Retailing In An Unpredictable World
14 Nov 2021

Retailing In An Unpredictable World

Ian_Mcgarrigle

Chairman

The World Retail Congress report highlights post-pandemic retail challenges—from supply chain disruption and inflation to labour shortages—urging retailers to innovate, transform, and meet rising omnichannel customer expectations amid ongoing uncertainty.