Knowledge Ridge

Expert Views

Delivering Insights

Our Expert Views content provides the ideal narrative for businesses, subject matter experts, and those interested in the expert network industry's latest trends and talking points. These in-depth perspectives cover various industries, business verticals, sectors, and regions, supporting our global clientele.

When Choice Confuses Customers
09 Sep 2021

When Choice Confuses Customers

Nicky_Mckenna

Joint CEO & Principal Consultant

Digital marketing can ease customer confusion by guiding choice through curation, authority, effective filters, fresh content, urgency, and social proof—helping brands simplify decisions and build trust in a crowded marketplace.

The Attractive Shape Of The Foods
07 Sep 2021

The Attractive Shape Of The Foods

Rakesh_Reddy_Mudireddy

Independent Consultant

Consumers subconsciously link shapes to taste—round with sweet, angular with bitter. Triangular foods like pizza, samosas, and nachos tap this symbolism, influencing perception, preference, and even packaging design in food marketing.

Small Bites, Big Shifts in Food Choices
01 Aug 2021

Small Bites, Big Shifts in Food Choices

Vani_Gupta_Dandia

Independent Business Consultant

Post-COVID, Indian consumers are prioritizing immunity and wellness, yet food habits change slowly—adding, not replacing. While immunity foods boom, indulgent treats also thrive. Marketers must balance taste, trust, and authenticity to stay relevant.

The Food Retail Challenge After COVID-19
20 Jul 2021

The Food Retail Challenge After COVID-19

Javier_Perez_de_Leza_Eguiguren

CEO

COVID-19 triggered a massive shift from Horeca to home consumption, boosting Spain’s food retail and online grocery sectors. This transformation stresses supply chains, accelerates digital adoption, and reshapes future consumer and retail behavior.

Protein - The Essence Of Feed
07 Jun 2021

Protein - The Essence Of Feed

Jaison_John

Team Lead- India

Protein is vital yet costly in poultry feed. Quality, amino acid balance, and source diversity determine bird health, productivity, and profitability—making careful procurement, handling, and evaluation of soy and alternatives essential.

Sumwin’s 3-MCPDE & GE Solution for Palm Oil
15 Mar 2021

Sumwin’s 3-MCPDE & GE Solution for Palm Oil

Unnikrishnan_Unnithan

Founder & CEO

Sumwin’s patented technology efficiently reduces 3-MCPDE and GE in palm oil using low-capex, low-OPEX solutions, including REDGEM® adsorbent and deodorizer modifications, ensuring compliance with EFSA limits without compromising throughput.