Decisions On Sustainable Packaging Should Be Made On Fact, Not On Emotion
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<p><span data-contrast="auto">In May 2019, my packaging and POS consultancy firm, </span><span data-contrast="auto">Medoola</span><span data-contrast="auto">, ran a month's worth of soundbites on packaging and sustainability right here on </span><span data-contrast="auto">LinkedIn</span><span data-contrast="auto">. </span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p><p><span data-contrast="auto">Whether you agreed with them or not, they were all completely factual, backed by reporting and Life Cycle Analysis (LCA) data from around the world.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p><p><span data-contrast="auto">Our company's message is clear. Decisions made about sustainable packaging and POS must be based on fact, not on emotion. Factual reasoning is vital in order to deliver real environmental benefits.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p><p aria-level="3"><span data-ccp-props="{"201341983":0,"335559738":40,"335559739":0,"335559740":259}"> </span><strong><span data-contrast="auto">Packaging Sustainability</span></strong><span data-ccp-props="{"201341983":0,"335559738":40,"335559739":0,"335559740":259}"> </span></p><p><span data-contrast="auto">The media seems to be moving the emphasis on sustainability to carbon emissions in 2020. However, the noise made on LinkedIn posts and in infographics is still apparent in regards to plastic and packaging. In most cases, as I accounted recently with a globally recognized brand, these headline-grabbers do not have factual evidence to support them.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p><p><span data-contrast="auto">The result is businesses, consumers, and even government bodies continuing to make decisions based on perception rather than reality.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p><p><span data-contrast="auto">At Medoola, justification is key. As a business, we add value to our clients' decisions by supplying facts and data that justify their packaging strategies. Each supply chain is different so a holistic approach for every project, newline, or a new category is paramount.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p><p aria-level="3"><span data-ccp-props="{"201341983":0,"335559738":40,"335559739":0,"335559740":259}"> </span><strong><span data-contrast="auto">The Plastics Paradox</span></strong><span data-ccp-props="{"201341983":0,"335559738":40,"335559739":0,"335559740":259}"> </span></p><p aria-level="3"><span data-contrast="none">Whilst we pride ourselves on our expert knowledge, we continue to learn and aim to educate all for the better. In our constant data trawls around the world, it has been really pleasing to see others doing the same.</span><span data-ccp-props="{"201341983":0,"335559738":40,"335559739":0,"335559740":259}"> </span></p><p aria-level="3"><span data-ccp-props="{"201341983":0,"335559738":40,"335559739":0,"335559740":259}"><img style="display: block; margin-left: auto; margin-right: auto;" src="https://kradminasset.s3.ap-south-1.amazonaws.com/ExpertViews/neil+image.jpg" /></span></p><p><span data-contrast="auto">I was fortunate enough to come across a new publication, </span><span data-contrast="auto">Plastic Paradox</span><span data-contrast="auto">, by Chris DeArmitt. Chris has made it his mission to become as knowledgeable as they can when it comes to plastics. He acts as an advisor to many large global companies alongside his interesting speaking engagements, where he highlights his findings on plastics facts... not fiction.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p><p><span data-contrast="auto">The purpose of his book is to open up the truths around plastics and dispel some of the myths the media choose to report. </span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p><p><span data-contrast="auto">Over the next month, Medoola will again be sharing some of the amazing truths he has uncovered in some short soundbites. All are based on LCA reports and data Chris has collated and are found in the book itself.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p><p aria-level="2"><span data-contrast="auto">FACT: ‘The greenest bags are made from plastic.’</span><span data-ccp-props="{"201341983":0,"335559738":40,"335559739":0,"335559740":259}"> </span></p><p><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p>
KR Expert - Neil Shackleton
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