Go-To-Market Strategy, Oil and Gas

<ul><li style="text-align: justify;"><span style="text-decoration: underline;"><strong>Client Need:</strong></span></li></ul><div><p>A global market research firm wanted to understand the Oil &amp; Gas Maintenance Market in the Middle East and North Africa (MENA) region with respect to key services used by O&amp;G companies. The study included the following -:</p><ul><li style="list-style-type: none;"><ul><li>Estimating the overall market size of the maintenance market</li><li>Prevailing competitive landscape</li><li>Top 5 services utilized by O&amp;G (E&amp;P) majors both on-shore as well as off-shore</li><li>Capex required to set up the above services</li></ul></li></ul></div><ul style="text-align: justify;"><li><span style="text-decoration: underline;"><strong>Knowledge Ridge Solution:</strong></span></li></ul><p>Taking due cognizance of the nature of the O&amp;G maintenance market in the MENA region, Knowledge Ridge offered phone consultation service with SMEs (subject matter experts) from both the demand side as well as the supply side to arrive at an accurate estimate of the maintenance service market size. Some of the key experts on-boarded were -:</p><ul><li style="list-style-type: none;"><ul><li>Former Managing Director of a Saudi-based leading API (American Petroleum Association) certified O&amp;G major, providing both on-shore and off-shore subsea E&amp;P services, having rich experiences of working across sites. The expert provided insights into the demand side of the target market</li><li>The regional MD of an API-certified manufacturing and service company specializing in renting downhole tools and services (both on-shore and off-shore) was consulted to understand the supply side of the market dynamics</li><li>Former C-level executive of an EPC major specializing in O&amp;G having expertise in site evaluation, spec and design, testing and diagnostics, and intervention and maintenance. The expert gave detailed insights into region-wise competitive scenarios as well as service preferences as required by O&amp;G majors</li></ul></li></ul><ul style="text-align: justify;"><li><span style="text-decoration: underline;"><strong>Knowledge Ridge Impact:</strong></span></li></ul><p style="text-align: justify;">Knowledge Ridge shortlisted 18 relevant experts for instant access to the oil and gas market in the Middle East. The client selected 14 experts and conducted hourly phone consultations with each of them. This resulted in the client gaining first-hand perspectives and actionable insights into the key services used by companies in this sector and industry. Some of the selected experts shared their insights on estimating the overall market size of the maintenance market and the prevailing competitive landscape. Other selected experts helped the client with their perspectives on the top 5 services utilized by O&amp;G (E&amp;P) majors, both on-shore and off-shore, as well as Capex required to set up key services in this sector in the region.</p><p style="text-align: justify;">&nbsp;</p>

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