Knowledge Ridge

Navigating Credit And Tech Shifts In Heavy Equipment

Navigating Credit And Tech Shifts In Heavy Equipment

July 28, 2026 7 min read Industrials
#Dealer Financing, Telematics, mining equipment
Navigating Credit And Tech Shifts In Heavy Equipment

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I have over 30 years of work experience in the Construction & Mining Equipment Industry. I have worked equally in Sales, After-sales & Product Development, and contributed significantly to all of these verticals.

While heading After-sales, I worked to improve Service deliverables by improving the Training process and establishing Component Remanufacturing (Reman) & Certified Used Machine facilities.

I have also worked extensively on incorporating IT into after-sales processes, including mobility and IoT solutions. In product development, I have conceptualized several new products, many of which were developed locally. 

I have worked in Sales, from Sales Officer to National Sales Head. Some key achievements have been the introduction of Mini Excavators into India and the establishment of India’s first Hydrostatic Wheel Loader. I have also worked on establishing a Dealer Management System, CRM processes for Sales and After Sales.

 

Q2. With borrowing costs remaining elevated through 2026, how are heavy equipment dealers managing the capital required to hold both finished machines and slow-moving spare parts?

Some manufacturers route their entire portfolio of equipment (including Mining) through the dealer network. Case flow, Inventory costs are a challenge for such dealers unless they are supported by the OEM with Credit (which is a common practice in India) …

Some other manufacturers have a dual sales strategy (Direct and Dealer), which brings greater cost efficiency, especially for high-value equipment. Fast-moving models are typically routed through dealers.

So, for such dealers, the Dealer Purchase to Cash cycle can be typically 30 to 45 days. Most equipment is purchased through Channel Finance via a bank, which is supported by the OEM. Hence, unless the stockpiles up, I think dealers aren’t too affected by Inventory.

For parts again, there can be 2 scenarios. One, where the entire portfolio of equipment parts (including Mining machines) is distributed through the dealer network. This can impact dealers' cash flows and costs, since mining machines' inventory days and value are significantly higher than those of construction equipment parts. Here, too, we see OEM support in the form of credit days for the dealer, but this can vary from OEM to OEM.

Dealers who are part of a dual-strategy portfolio are not significantly impacted by Interest costs and cash flows. Inventory should typically be around 90 days. I think dealers are probably more affected when it comes to managing obsolete stock, since many parts cannot be returned to the OEM due to various policies.

 

Q3. How does the buying behavior and machine utilization rate differ between the retail 'hiring/rental' segment and institutional captive infrastructure accounts during a credit squeeze, and which segment experiences a faster recovery?

Firstly, the buying behavior of the 2 segments is fundamentally different. Many buyers in the rental or hiring segment in India are first-time buyers or users . Rental is largely unorganized and fragmented. Most customers don't have large fleets; they may be one- or two-machine owners. Rental contracts are mostly short-term (A few days to a few months). 

Institutional captive infrastructure accounts use machines for their own projects, and hence the purchase decision is based on the project duration and other factors.

A credit squeeze hits the rental customer the most because it would lead to higher interest rates and LTVs (Loan-to-Value ratios). So, this typically results in the customer seeking a longer payback period. Payback periods were typically 36 months but have increased to as long as in recent times.
This actually hits profit hard. Rental or Retail customers operate on thin margins, and for them, the real profit comes when they sell their machine at the end of the finance period. If this period is extended, the resale value will drop, and so will profits.

The credit squeeze also hits cash flows for Rental customers, as their payments are delayed, putting a lot of strain on their ability to pay on time.
The cost of borrowing impacts the Institutional customer also, but to a lesser extent. They can leverage their buying power with the OEM to secure better commercial terms. 

If we speak about machine utilization, as I mentioned before, customers tend to keep their machines for longer, so the machines cumulatively run more hours with a customer. I believe the average annual running hours don't change significantly since they are linked to other parameters.

 

Q4. While proprietary telematics and remote monitoring platforms (like ConSite or InSite) are heavily marketed, how are fleet owners actually utilizing this data, and have you seen any successful models where an OEM successfully charges a standalone premium subscription for these insights?

I believe that most OEMs don't actually market their IoT/Telematics platforms aggressively. It's become part of any machine deal, and no one really pays for it (it's only accounted for internally).

We do have some institutional fleet owners who look into the utilization information to manage their sites more effectively. Mining customers tend to use the information more seriously.


Q5. Looking at current pilot projects for electric or alternative-fuel heavy equipment (like 20+ ton excavators), what are the practical infrastructure and unit-economic barriers preventing these machines from being adopted in remote mining or rural infrastructure projects over the next 3 to 5 years?

So we can broadly classify electric machines into 2 categories: Tethered (permanently connected to a power source) and Battery-powered.

The Tethered model for excavators in 7 to 35 T is gaining traction in specific sectors where power is available and stable, and mobility is limited. These 2 factors are the key to deciding the deployment of such machines. The higher cost of an electrical machine is easily recovered by the energy and maintenance cost savings.

Similarly, battery-powered machines like Wheel Loaders are an option where power is available, mobility is limited, and working hours are not too long. While battery-powered machines are typically significantly more expensive than diesel machines, the cost economics are still very favorable.

We also need to remember that the average working hours in India are much higher than in other countries. Especially where the Original Electric model was developed. So they would need to be re-engineered (battery size, temperature, etc.) to suit Indian conditions.

The main barriers would be the availability of infrastructure (Power/charging) and the need to work longer hours, I guess.

The other area is the OEM's service team's readiness to handle this new technology. We must remember that 99% of the technician team have a purely mechanical background, so we need to plan to increase their skills or balance the team with people with the right skills.

 

Q6. If you were an investor looking at companies within the space, what critical question would you pose to their senior management?

My concern has always been an Organisation’s ability to foresee changes and adapt to these.

Therefore, I would like to understand the organization's agility/ability to respond to changing customer needs and competition moves.   

 

 

Need an expert in this space?

Talk to an Industry Expert

Knowledge Ridge connects decision-makers with carefully vetted subject matter experts for one-on-one calls, research sprints, and advisory engagements — across 11 sectors and 163 sub-industries globally.


Comments

No comments yet. Be the first to comment!

Newsletter

Stay on top of the latest Expert Network Industry Tips, Trends and Best Practices through Knowledge Ridge Blog.

Our Core Services

Explore our key offerings designed to help businesses connect with the right experts and achieve impactful outcomes.

Expert Calls

Get first-hand insights via phone consultations from our global expert network.

Read more →

B2B Expert Surveys

Understand customer preferences through custom questionnaires.

Read more →

Expert Term Engagements

Hire experts to guide you on critical projects or assignments.

Read more →

Executive/Board Placements

Let us find the ideal strategic hire for your leadership needs.

Read more →