Generative AI: Transforming Communications, Media & Tech

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I’m a senior sales and consulting executive with 28+ years of experience driving growth and digital transformation across the Communications, Media, and Technology sector. 

At Accenture Song, I lead complex pursuits that bring together AI adoption, user experience design, personalization at scale, omnichannel orchestration, billing modernization, and e-commerce to deliver measurable gains in revenue, margin, acquisition, retention, and customer lifetime value.

My expertise blends customer relationship management, digital strategy, and a consultative sales approach; I translate strategy into scalable programs that align data, platforms, and operating models. I’m also a member of the Forbes Business Development Council (since 2025).

At Accenture Song, I partner with cross-functional teams to design go-to-market strategies, run large sales pursuits, and enable life-centric product innovation. I bring a strong foundation in consulting and commercial strategy, plus a deep understanding of generative AI and its impact on marketing, user experience, and digital commerce.

In addition, I advise global expert networks, supporting investors and clients across North America, LATAM, Australia, and EMEA on digital transformation, AI adoption, eCommerce, marketing effectiveness, and business development.

Q2. Looking …