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How Live Streaming Is Transforming The E-Commerce In Covid-19

<p>2021 does not bring any luck with itself. Today, every living individual is surviving for his life just because of the Covid-19 pandemic. Digitalization is playing a key role in this pandemic. People have started shifting everything in digital platforms. Technology is helping everyone to stay home in Covid-19. To attract customers, live streaming in e-commerce started in the year 2019. Retail companies worked and found a way to use the power of video connectivity differently.&nbsp;</p><p>A couple of weeks back, when I was watching my favourite movie on television, I watched few advertisements of Pothys (one of top retailers in textile industry in Tamilnadu), and few jewellery ads. They were asking people to buy their product through live streaming. They did not ever imagine that this concept would help them to retain their customers in 2020. It is really helping them in retaining their business and selling their products without violating government's Covid-19 norms, even every country in the world is utilizing it.&nbsp;</p><ul><li>Live video is improving the way brands connect with their audiences. Live streaming has the power to expand the viewership of an event attended by hundreds into the millions, the rapid rise in popularity of influencer marketing has given companies a new way to meet the growing demand of providing an exceptional customer experience to their audiences. The industry is projected to become a $10 billion industry by&nbsp;2021. The largest and the most amazing advantage of live streaming is that audience watch content on your time, and not on their time. This means that you are only engaging with people.&nbsp;</li><li>Live video streaming is not overcrowded and that is why people using it in this COVID-19 pandemic. If you give it a try, live streaming is amazingly cheap. It is completely free. You do not need any special equipment, software, or hardware. All it takes is a smartphone or laptop with a camera and an active account with a chosen platform, it can be anything from a Facebook live to Instagram. According to research, it takes approximately 2 hours to write a 500-word blog post, and anything between 4-8 hours to produce a 1,500-2,000-word article. But you can save your time by going live with your followers and it saves a lot of time. Also, its ability to offer real-time user engagement and join a direct conversation with the influencer. It gives an opportunity for businesses to offer Q&amp;A sessions with each other.</li><li>You can easily see the three main aspects that are happening in this process.</li></ul><p>1) Activating the sales and marketing.</p><p>2) Customers are understanding the products in an easier way.</p><p>3) Undoubtedly, it is one of the best methods to provide knowledge about their products through entertainment.</p><p><strong>Best way to run your business successfully</strong></p><p>One action to boost trust with your views is by making a live video to showcase organization transparency. And this is the best option that will make&nbsp;your business run successfully use live-streaming video&nbsp;to engage with your customers. So, whether you&rsquo;re using Facebook Live, YouTube Live or even Periscope you can create a plan that is both useful and fun for your audience. Social media makes up a majority of digital marketing campaigns, especially because it allows for easy sharing. There&rsquo;s something about a live-stream that people enjoy. It let them feel like they are in the center of the action and also a part of an active, engaged audience. Using live video for customer help makes your customers&rsquo; lives easy and can also provide them with a good impression of your brand.</p><p>&nbsp;</p>
KR Expert - Balasundaram J

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