Consumer Discretionary

<p style="text-align: justify;">Incredible as it may seem, many dangers in the domestic environment cause accidents, particularly involving children and the elderly. This scenario increased significantly in Brazil in the post-pandemic when many people were doing the "home office" or hybrid work and adopted the home as their work environment.&nbsp;</p><p style="text-align: justify;">According to the Brazilian Ministry of Health, during the pandemic, the number of children, adolescents, and elderly victims of domestic accidents increased by more than 110%.&nbsp;</p><p style="text-align: justify;">A large number of accidents led the Brazilian government to map and create a booklet of guidelines for preventing domestic accidents.</p><p style="text-align: justify;">&nbsp;</p><p style="text-align: justify;"><img style="display: block; margin-left: auto; margin-right: auto;" src="https://kradminasset.s3.ap-south-1.amazonaws.com/ExpertViews/josepic1.PNG" width="478" height="343" /></p><p style="text-align: justify;">&nbsp;</p><p style="text-align: justify;">In the survey, the eight main domestic accidents in Brazil were mapped as follows:<br />&nbsp;</p><p style="text-align: justify;"><img style="display: block; margin-left: auto; margin-right: auto;" src="https://kradminasset.s3.ap-south-1.amazonaws.com/ExpertViews/josepic2.PNG" width="547" height="237" /></p><p style="text-align: justify;">&nbsp;</p><p style="text-align: justify;">Another important point to consider is the aging of the Brazilian population, where the elderly will increase significantly in the Brazilian age pyramid, which will reflect the demand for protection and accident prevention products, see the table: Brazil age pyramid from 2012 to 2021, and</p><p style="text-align: justify;">&nbsp;</p><p style="text-align: justify;"><img style="display: block; margin-left: auto; margin-right: auto;" src="https://kradminasset.s3.ap-south-1.amazonaws.com/ExpertViews/josepic3.PNG" width="556" height="363" /></p><p style="text-align: justify;">&nbsp;</p><p style="text-align: justify;">And the Brazilian population is still getting older. As shown in the table, this market has a great opportunity, whether due to the increase in the number of people in their homes or the aging of the population.&nbsp;</p><p style="text-align: justify;">By analyzing the options and range of products in Brazil and what we see in North America and Europe, we realize that there is a huge difference between the options of products and suppliers to meet this demand.&nbsp;</p><p style="text-align: justify;">This tip is an opportunity for new suppliers and products and a large market in Brazil to be explored.</p><p style="text-align: justify;">&nbsp;</p><p style="text-align: justify;">&nbsp;</p><p style="text-align: justify;"><span style="font-size: 10pt;"><em>This article was contributed by our expert <a href="https://www.linkedin.com/in/jose-luis-s-487b904b/" target="_blank" rel="noopener">Jose Luis Scaglia</a></em></span></p><p style="text-align: justify;">&nbsp;</p><p style="text-align: justify;">&nbsp;</p><p style="text-align: justify;">&nbsp;</p>