Partner-Led Growth in B2B SaaS

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I'm the founder of Marketing by Maya, a boutique consultancy providing fractional CMO services to B2B cloud, infrastructure, and DevOps startups. My work focuses on the things that actually move the needle early: positioning, go-to-market strategy, partner marketing, demand generation, and building the marketing foundation that scales.

The formative experience for me was being employee #35 at DoiT International, where I built the global marketing function from scratch, and the company had since grown to 800+ people and surpassed $10 billion in managed cloud spend. DoiT was a partner-first business — deeply embedded as the top MSP in the AWS and Google Cloud ecosystems — and that shaped how I think about growth fundamentally. If you know me, you know I'm partner-obsessed and customer-obsessed. That's not a positioning statement. It's the lens through which I've built everything.

Earlier in my career I worked at Google and MassChallenge Israel, which gave me a strong foundation in both enterprise ecosystems and startup growth. What those experiences share is a focus on relationships — with customers, with partners, with the ecosystems …