Information Technology

Sales Strategy - Business Growth At 10X Speed !

<h2 style="text-align: justify;"><span style="font-size: 14pt;">Innovation-Sales Process</span></h2><p style="text-align: justify;">To come up with a master strategy, one needs to belief in making a world class platform. The following elements should be worked on:</p><ul><li style="list-style-type: none;"><ul><li style="text-align: justify;">Feedback &amp; Support 24/7</li><li style="text-align: justify;">Go-To-Market strategy</li><li style="text-align: justify;">Sales Strategy-Revenue Growth</li><li style="text-align: justify;">Vision, Mission, Core Values, Team Size</li><li style="text-align: justify;">Market Intelligence, KPI, Technology</li><li style="text-align: justify;">Budget, Target Geography&nbsp;</li></ul></li></ul><p>&nbsp;</p><h2><span style="font-size: 14pt;">Sales Strategy</span></h2><p><span style="font-size: 12pt;">To formulate a good sales strategy, the company vision should be first determined.</span></p><p style="text-align: justify;"><span style="font-size: 12pt;">Company vision, is a clear declaration of the company&rsquo;s future direction and helps to determine what we need to achieve now, this month, this quarter, within six months and this FY year and so on. Whatever we are targeting now or in future should bring closer to our vision.</span></p><p style="text-align: justify;"><span style="font-size: 12pt;">While deciding on the sales strategy, one should keep in mind the following:</span></p><ul><li style="list-style-type: none;"><ul><li style="text-align: justify;"><span style="font-size: 12pt;"><strong>Revenue Goals</strong>-It is aligned with company vision. For e.g.,5 million USD in 1-year sales.</span></li><li style="text-align: justify;"><span style="font-size: 12pt;"><strong>Value Proposition</strong>-Customer centric, product would be a great fit to their needs and resolution to pain points.</span></li><li style="text-align: justify;"><span style="font-size: 12pt;"><strong>ICP (Ideal Customer Profile)</strong>- By defining archetype of your ICP by their background and pain point</span></li><li style="text-align: justify;"><span style="font-size: 12pt;"><strong>Right Market and Buyer Persona</strong>- Look at your own existing customer or competitor research will help</span></li><li style="text-align: justify;"><span style="font-size: 12pt;"><strong>Inbound and Outbound Strategy</strong> &ndash;It could define as -we will reach to customer or customer may reach to us</span></li></ul></li></ul><p>&nbsp;</p><h2><span style="font-size: 14pt;">Sales Strategy Roadmap</span></h2><p style="text-align: justify;"><span style="font-size: 12pt;">Businesses follow some steps as a part of their sales strategy. These are:</span></p><ul><li style="list-style-type: none;"><ul><li style="text-align: justify;"><span style="font-size: 12pt;">Step 1: Sales Process initialization</span></li><li style="text-align: justify;"><span style="font-size: 12pt;">Step 2: Sales Tactics/approach Practical Phase</span></li><li style="text-align: justify;"><span style="font-size: 12pt;">Step 3: Sales Performance. Optimization</span></li><li style="text-align: justify;"><span style="font-size: 12pt;">Step 4: Sales Metrics The bedrock</span></li><li style="text-align: justify;"><span style="font-size: 12pt;">Step 5: Sales Technology. B2B tools</span></li></ul></li></ul><h2><span style="font-size: 12pt;"><br /><span style="font-size: 14pt;">Revenue/Sales Growth</span></span></h2><p><span style="font-size: 12pt;">The sales growth is monitored at various time frames. Like, in</span></p><ul><li style="list-style-type: none;"><ul><li><span style="font-size: 12pt;"><strong>30 Days</strong>: Initiation of all inbound and outbound approach, training and development to sales rep. Target -inclusion of New Logos. Sales Target: =$</span></li><li><span style="font-size: 12pt;"><strong>Q1</strong>: Implementation and review of GTM, Market Positioning, feedback, Realign of product positioning. Target -inclusion of New Logos. Sales Target: =$</span></li><li><span style="font-size: 12pt;"><strong>6 months</strong>: Support, Delivery, Referrals, Testimonial</span></li><li><span style="font-size: 12pt;"><strong>1st year</strong>: Capitalization, Neutralization, Yielding<br /></span></li></ul></li></ul><p>&nbsp;</p><p><span style="font-size: 10pt;"><em>This article was contributed by our expert <a href="">Deepak Kumar Rout</a>&nbsp;</em></span></p><p>&nbsp;</p><h3><span style="font-size: 18pt;">Frequently Asked Questions Answered by Deepak Kumar Rout &nbsp;</span></h3><h2><span style="font-size: 12pt;">1. How do you attract customers?</span></h2><p><span style="font-size: 12pt;">To attract customers, you need to be in the shoes of the customer . Pitch deck should be elevated with customers' pain points.</span></p><h2><span style="font-size: 12pt;">2. How do you innovate a product?</span></h2><p><span style="font-size: 12pt;">Research ,adoption of emerging technologies with fit to market study &amp; ofcourse implement with top notch expertise.</span></p><h2><span style="font-size: 12pt;">3. What are the benefits of inbound marketing?</span></h2><p><span style="font-size: 12pt;">It is the best way to pitch your sales navigator. Inbound approach always brings more clientele trust gain with lower time consumption to mature.</span></p><h2><span style="font-size: 12pt;">4. What is an outbound approach?</span></h2><p><span style="font-size: 12pt;">Here we go to identify the suspect and create the curiosity and value point of product positioning.Generally We reach to customers to understand their needs via mass mailing,call &amp; etc.<br /></span></p><h2><span style="font-size: 12pt;">5. What is GTM in b2b?</span></h2><p><span style="font-size: 12pt;">Various methods &nbsp;adopted across industry . but I strongly suggest to gain traction as&nbsp;</span></p><ul><li style="list-style-type: none;"><ul><li><span style="font-size: 12pt;">Position Product with clear messaging </span></li><li><span style="font-size: 12pt;">Know your Competitor and tactics </span></li><li><span style="font-size: 12pt;">Find ICP with specific metrics and the buyer persona</span></li><li><span style="font-size: 12pt;">Set your growth target and campaign plan</span></li><li><span style="font-size: 12pt;">Choose your own and innovative tactics </span></li><li><span style="font-size: 12pt;">Create a Feedback ecosystem and readjust the process to create CX at the next level</span></li></ul></li></ul><p>&nbsp;</p><h2><span style="font-size: 12pt;">6. What should you avoid in a value proposition? &nbsp;</span></h2><p><span style="font-size: 12pt;">You should avoid addressing individual pain points,more focused generalised value points.</span></p><p>&nbsp;</p>
KR Expert - Deepak Kumar Rout

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