Knowledge Ridge

Expert Views

Delivering Insights

Our Expert Views content provides the ideal narrative for businesses, subject matter experts, and those interested in the expert network industry's latest trends and talking points. These in-depth perspectives cover various industries, business verticals, sectors, and regions, supporting our global clientele.

New Marketing Opportunity For FMCG Brand
24 Jun 2022

New Marketing Opportunity For FMCG Brand

Saurabh_Bajaj

Marketing Head - Dairy (Sept 2017 - Aug 2022)

Trends shape the future—fads fade fast. From digital education to online payments, learned consumer behaviors are redefining FMCG strategies. Discover how spotting real trends early can guide smart investments and innovation for lasting growth.

The Final Word On Why Delivery Companies Are Failing
10 Jun 2022

The Final Word On Why Delivery Companies Are Failing

Brittain_Ladd

Chief Operations Officer

Think rapid grocery delivery is failing? Think again. The real game-changer isn’t speed—it’s automation. Discover how DaVinci’s robotic micro-fulfillment centers are reshaping the future of delivery and why the next big success story is just around the corner.

Fighting For Smarter Nutrition Labels
25 Apr 2022

Fighting For Smarter Nutrition Labels

Lisa_Gralnek

Principal & Founder (Dec 2017 - Present)

The FDA’s added sugar labelling rule sparked a shift in the $8B snack market. While regulation stalled, companies like KIND stepped up to drive change. Discover how private players are leading the fight for transparency.

Hyper-Personalization Is Reshaping Retail Today
11 Apr 2022

Hyper-Personalization Is Reshaping Retail Today

Hana_Visviki

Chief Executive Officer (2010 - Present)

AI and ML are transforming traditional contact centers into intelligent “context centers,” enabling hyper-personalized, real-time customer experiences. Discover how retailers can boost loyalty and engagement in this new multi-experience world—read on!

The Fallacy Of The "Original Paper Record"...
29 Mar 2022

The Fallacy Of The "Original Paper Record"...

Jackie_Torfin

Partner, Marketing and Client Communications (Mar 2021 - Nov 2023)

Paper isn’t your “original” record anymore. 21 CFR Part 11 defines how electronic data must be trusted, validated, and compliant. Learn from expert Jackie Torfin how to ensure your systems meet FDA expectations.

How to Make a Marketing Plan!
29 Mar 2022

How to Make a Marketing Plan!

Saurabh_Bajaj

Marketing Head - Dairy (Sept 2017 - Aug 2022)

A winning marketing plan isn’t just about budgets — it’s about smart media choices. From TV to digital to engagement strategies, this article breaks down how brands like Lux, Pepsi, and Saffola build impactful campaigns.