Knowledge Ridge

Expert Views

Delivering Insights

Our Expert Views content provides the ideal narrative for businesses, subject matter experts, and those interested in the expert network industry's latest trends and talking points. These in-depth perspectives cover various industries, business verticals, sectors, and regions, supporting our global clientele.

Managing In Today's Hospitality Industry
23 Sep 2022

Managing In Today's Hospitality Industry

David_Salcfas

General Manager (Jun 1989 - Feb 2023)

After decades in hospitality, David Salcfas reflects on how the pandemic reshaped leadership and resilience. His six mantras—energy, empathy, accountability, balance, focus, and leading by example—offer timeless lessons for navigating change. A must-read for modern leaders.

Electric Vehicles And Real Emissions, Beyond The Official Classification
31 Aug 2022

Electric Vehicles And Real Emissions, Beyond The Official Classification

Gianni_Chillemi

Automotive Consultant (Apr 2014 - Present)

Electric vehicles promise clean, quiet driving, but real emissions depend on how electricity is produced. From coal-heavy grids to renewables, EV impact varies—some emit more than hybrids! Explore the full picture of EV efficiency, CO2, and the road to true decarbonization.

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24 Aug 2022

H&M And IKEA Liquidate Their Stocks In Russia

Javier_Perez_de_Leza_Eguiguren

CEO

H&M and IKEA are pulling out of Russia, selling off stocks in huge clearance events while thousands of jobs hang in the balance. Discover how this major retail shake-up is reshaping the market and why shoppers are queuing for a last chance to grab iconic products.

Sustainability: Now Is The Moment To Lead By Example!
24 Aug 2022

Sustainability: Now Is The Moment To Lead By Example!

Hana_Visviki

Chief Executive Officer (2010 - Present)

Global brands are stepping up for the planet! From Nespresso’s carbon-neutral coffee to Hell Energy’s recycled cans and H&M’s circular consumer programs, sustainability is shaping the future. Explore how businesses are turning green action into customer loyalty and impact.

Use Of Celebrities
24 Aug 2022

Use Of Celebrities

Saurabh_Bajaj

Marketing Head - Dairy (Sept 2017 - Aug 2022)

Celebrities aren’t just stars — they’re living, breathing brands. From Shah Rukh’s charm to Akshay’s boldness, their personas shape how we see products. Discover how brands use celebrity power to grab attention, build trust, and even bounce back from crises. A must-read for every marketer!

How Veganism Is Shaping The Fashion And Leather Industry
22 Aug 2022

How Veganism Is Shaping The Fashion And Leather Industry

Ikram_Abdeen

Lead Strategy Planning, Analysis & Project Management Lead Strategy Planning, Analysis & Project Management Consultant

From runways to wardrobes, veganism is redefining fashion. With cruelty-free fibers and plant-based leather on the rise, discover how ethics and innovation are driving a $157B revolution in sustainable style.