Knowledge Ridge

Expert Views

Delivering Insights

Our Expert Views content provides the ideal narrative for businesses, subject matter experts, and those interested in the expert network industry's latest trends and talking points. These in-depth perspectives cover various industries, business verticals, sectors, and regions, supporting our global clientele.

Use Of Celebrities
24 Aug 2022

Use Of Celebrities

Saurabh_Bajaj

Marketing Head - Dairy (Sept 2017 - Aug 2022)

Celebrities aren’t just stars — they’re living, breathing brands. From Shah Rukh’s charm to Akshay’s boldness, their personas shape how we see products. Discover how brands use celebrity power to grab attention, build trust, and even bounce back from crises. A must-read for every marketer!

How Veganism Is Shaping The Fashion And Leather Industry
22 Aug 2022

How Veganism Is Shaping The Fashion And Leather Industry

Ikram_Abdeen

Lead Strategy Planning, Analysis & Project Management Lead Strategy Planning, Analysis & Project Management Consultant

From runways to wardrobes, veganism is redefining fashion. With cruelty-free fibers and plant-based leather on the rise, discover how ethics and innovation are driving a $157B revolution in sustainable style.

Indian Apparel Retail Poised For Ascendancy Amidst Economic Revival
08 Aug 2022

Indian Apparel Retail Poised For Ascendancy Amidst Economic Revival

Gunjan_Verma

Assistant Vice President & Head- External Brands- Reliance Trends (Dec 2011 - Present)

Indian apparel retail is booming—set to hit $108B by 2026. Post-pandemic revenge shopping, D2C growth, global brand acquisitions, and a brick-and-mortar comeback are fueling this rise. Discover how India is becoming the world’s 3rd largest apparel market.

TikTok Opens A New Era For Retail
05 Aug 2022

TikTok Opens A New Era For Retail

Brittain_Ladd

Chief Operations Officer

TikTok is no longer just entertainment—it’s a commerce powerhouse. From missed acquisitions by Walmart and Microsoft to ByteDance’s $300B empire, discover how TikTok is reshaping e-commerce, social networks, and the future of brand engagement.

Knowledge Is The New Currency, And It Can Buy Anyone A New Future
27 Jul 2022

Knowledge Is The New Currency, And It Can Buy Anyone A New Future

Dil_Sidhu

Senior Advisor

Knowledge is power—and online learning is making it global. From Harvard to Google, top institutions now offer affordable courses that open doors to better careers. As edtech reshapes education, discover how digital learning is revolutionizing access, opportunity, and the future of work.

Finding Friends
20 Jul 2022

Finding Friends

Gitanjali_Sriram

Head of Marketing & Communications (Jan 2021 - Dec 2023)

A brand is more than a product—it’s a living experience. From Coke Studio to global fan tribes, branded content breathes life into brands, creating authentic connections, engagement, and loyalty that go beyond mere consumption. Discover how.