Knowledge Ridge

Expert Views

Delivering Insights

Our Expert Views content provides the ideal narrative for businesses, subject matter experts, and those interested in the expert network industry's latest trends and talking points. These in-depth perspectives cover various industries, business verticals, sectors, and regions, supporting our global clientele.

Personal Branding
30 Nov 2022

Personal Branding

Saurabh_Bajaj

Marketing Head - Dairy (Sept 2017 - Aug 2022)

Ever wondered how to build a personal brand that truly stands out? From defining your audience to discovering your unique voice, this article reveals a practical framework that blends strategy, passion, and purpose. Your brand journey starts here—ready to dive in?

Strategy For Consumer Durables In Indian Markets
28 Nov 2022

Strategy For Consumer Durables In Indian Markets

Sabyasachi_Chakraborty

Sales Head East (Jun 2019 - Nov 2022)

Why do some global giants fail in India while others thrive? This article uncovers the secrets behind India’s complex consumer market—from emotional buying and strong service networks to the untapped power of rural India.

Market Trends In The School Industry
21 Nov 2022

Market Trends In The School Industry

Dr_Colonel_Atul_Bhandari

School Consultant

India’s school sector is evolving fast—from hybrid classrooms and tech-enabled learning to booming Tier 2 & 3 cities and expert-run management models. Discover how education is transforming into a dynamic, investable industry shaping the nation’s future.

Rising Trend Toward Li-Ion Batteries In UPS Solutions
18 Nov 2022

Rising Trend Toward Li-Ion Batteries In UPS Solutions

Chandra_Mohan_Mittal

Sales Manager (Aug 2019 - Oct 2023)

As the world moves from lead-acid to lithium, UPS systems are becoming lighter, more durable, and energy-efficient. Discover how Li-Ion batteries are redefining reliability, sustainability, and the future of backup power.

Indian And Bharat Mindsets
14 Nov 2022

Indian And Bharat Mindsets

Amit_Vyas

Head Ecommerce & Digital (Apr 2022 - Jan 2025)

In a nation split between “India” and “Bharat,” brand management becomes an art of perception. Marketers must balance luxury with practicality, emotion with reason. This article reveals how understanding both mindsets can make or break your brand story.

Strategic Innovation In The Beauty Market
02 Nov 2022

Strategic Innovation In The Beauty Market

Camila_Biato

Senior Recherche for Cosmetic Applications (May 2022- Nov 2023)

Behind every beauty breakthrough lies a story — from high-tech labs to bold startups redefining trends. Discover how creativity, science, and strategy blend to shape the future of cosmetics. What truly makes innovation beautiful? Read to find out.