Knowledge Ridge

Expert Views

Delivering Insights

Our Expert Views content provides the ideal narrative for businesses, subject matter experts, and those interested in the expert network industry's latest trends and talking points. These in-depth perspectives cover various industries, business verticals, sectors, and regions, supporting our global clientele.

Untangling the Web of Digital Work Life
09 Aug 2021

Untangling the Web of Digital Work Life

Sanjay_Gupta

Vice President, Engineering & India Country Manager

The article explores how COVID-19 accelerated the shift to remote work, leading to communication overload across multiple digital channels. It highlights the need for unified, secure platforms to enhance productivity and collaboration.

SaaS Marketing Meets the Music Industry
20 Jul 2021

SaaS Marketing Meets the Music Industry

Tarun_Goyal

Associate Vice President

The music industry’s shift from albums to streaming mirrors SaaS evolution—teaching lessons in subscription pricing, creative monetization, and data-driven personalization that help drive customer engagement, recurring revenue, and sustainable growth.

Time To Add Some SWAG To Your SaaS
13 Jul 2021

Time To Add Some SWAG To Your SaaS

Bijoe_George

Founder & CEO

The SaaS model empowers customers with flexibility, recurring value, and seamless digital experiences. Unlike traditional software, it thrives on retention, metrics, and brand intimacy—shifting power from vendors to customers in the subscription economy.

ERP Choices: Keep Business First
05 Jul 2021

ERP Choices: Keep Business First

Kevin_Attard

Global Tech Executive

This study finds that SMEs choosing Tier 1 ERP systems view risk as a motivator, mitigating IT resource challenges through outsourcing—keeping internal teams lean and focused on core business operations.

The IT Leadership Playbook
02 Jul 2021

The IT Leadership Playbook

Deep_Chakraborty

Former Global Head of HR Operations

This playbook outlines key IT leadership principles—ownership, transparency, adaptability, and stakeholder engagement—to drive resilient, data-driven operations that embrace change, ensure accountability, and deliver consistent value across teams and geographies.

MES in the Automotive Sector
03 Jun 2021

MES in the Automotive Sector

Fernando_Sanjuan

Digilization Project Manager

Manufacturing Execution Systems (MES) are essential for discrete industries like automotive, enabling transparency, traceability, and efficiency. Success depends on bottom-up requirements, ISA-95 alignment, seamless ERP integration, and starting small for scalable ROI.