Knowledge Ridge

Expert Views

Delivering Insights

Our Expert Views content provides the ideal narrative for businesses, subject matter experts, and those interested in the expert network industry's latest trends and talking points. These in-depth perspectives cover various industries, business verticals, sectors, and regions, supporting our global clientele.

Understanding The Customer: A Game Changer For Us
27 Apr 2022

Understanding The Customer: A Game Changer For Us

Sushant_Gaur

Chief Executive Officer (Jan 2019 - Present)

From short-counted packs to selling by weight, Sushant Gaur reshaped India’s paper lifafa market. His secret? Deep customer understanding and creative go-to-market strategies. Learn how understanding customers fuels success

Why Brand Builders Lead the Future of Marketing
03 Apr 2022

Why Brand Builders Lead the Future of Marketing

Kamal_K_Mishra

Founder, Director and CEO

Marketing has moved beyond sales and discounts—today’s leaders must weave technology, human insight, and brand purpose into one powerful story. Discover why only true brand builders, not just marketers, will lead the next era of business growth.

Packaging Must Not Distract From Food Waste Issues
24 Mar 2022

Packaging Must Not Distract From Food Waste Issues

Robert_Fell

Director and Chief Executive (Jun 2019 - Jan 2024)

Packaging contributes just 3% of the UK food supply chain’s GHG emissions, while food production makes up 68%. Yet, packaging often gets the blame. Discover why smart packaging is part of the solution to food waste—not the problem.

Driving Packaging Sustainability Now
27 Feb 2022

Driving Packaging Sustainability Now

Ravi_Mody

Vice President - Technology & Supply Chain

Sustainable packaging demands urgent, collaborative action—integrating design thinking, cross-functional teamwork, and bold leadership to minimize waste, cut carbon footprints, and embed sustainability into every stage of packaging innovation.

Transforming Indian Agriculture: A Vital Necessity
16 Feb 2022

Transforming Indian Agriculture: A Vital Necessity

Chander_Mohan_Kohli

Chief Executive Officer

With rising population, shrinking land, and climate pressures, transforming Indian agriculture is vital. A sustainable, collaborative approach—uniting government, industry, farmers, and society—can boost productivity, ensure food security, and secure farmers’ incomes for a resilient future.

Packaging Sustainability: Decisions Based on Facts
15 Feb 2022

Packaging Sustainability: Decisions Based on Facts

Neil_Shackleton

Founder (Nov 2017 - Present)

Medoola champions fact-based decisions in sustainable packaging, using Life Cycle Analysis data to debunk myths like the “plastic problem.” Their expert consultancy helps businesses optimize packaging for real environmental impact with verified data.