Fundamentals Of Sales – Part 1

How many of you have heard a child say, "I want to grow up and be in sales?"  

Or  

How many of you have heard people wonder what salespeople actually do?"  

I recall hearing quite often, "He's just a salesperson." Yet people like me have built a career in sales and have continued to revel and be successful in it. If given another life as a child, I would probably say, "I want to grow up and be in sales." 

So, simply, a salesperson sells. I'm assuming everybody knows that. But what else?  

Not many people would know or bother to learn. Yet every person sells all through their lives.  

• Parents prepare their children to sell themselves to get admission in a good school
• People sell themselves to get through an interview
• You sell yourself constantly to be recognized in society, have good friends and a good partner
• You sell yourself to your boss and your colleagues 24X7 to be successful in your career 

That is the fundamental truth. 

Characteristics of a Good Salesperson 

Let us look at some of the fundamentals of a good salesperson. There are practically two kinds of salespeople.  

Firstly, there's the individual with a strong …