Sustainable Healthcare Business Growth Approaches
Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?
For more than ten years, I've focused on one thing: turning ideas into real, thriving businesses. My journey began as a co-founder at Houssup, where we introduced AR/VR-powered interior design to India—a market where this kind of offering was virtually unheard of. Building that business from scratch, with just conviction and a small team, taught me firsthand how challenging and rewarding it is to create something out of nothing. That builder’s mindset has shaped every role I’ve taken on since leading supply at WIOM to deliver affordable WiFi to nearly 20,000 small businesses; boosting go-to-market efficiency at Tracxn alongside some of the smartest VC and PE professionals in the country; and later diving deep into health services, scaling hospital partnerships across three regions at Pristyn Care. Now, as Business Head at Vetic, I’ve grown our Pune operations from zero to ₹7 crore and launched four clinics from the ground up. If there’s a common thread running through all of this, it’s that I thrive most when things are messy and undefined—before the playbook exists—because that’s when I get to help write it.
Q2. From your experience in sales and business development, which customer-acquisition channels have delivered the strongest ROI, and how did you determine that?
The best customer acquisition channels I’ve used always start by building trust—well before any sales pitch comes into play. For me, that’s meant focusing on community and partnerships, not cold outreach. At Houssup, we grew a community of over 150 freelance designers in just three months, and it was those designers who brought us customers, not the other way around. At WIOM, it wasn’t just about signing people up; we paid close attention to what happened next. Daily and monthly engagement jumped from 3% to 25%, and our uninstall rates fell by 30% in three months. That’s the level of discipline I bring to every acquisition strategy—I don’t trust a channel until I see real, lasting results. Anyone can pump up the numbers, but retention is what really matters. The channels I keep coming back to are the ones built on relationships that grow stronger over time, not short-term transactions that start from scratch every month.
Q3. Having scaled healthcare operations at Vetic and Pristyn Care, what have you found most important to maintain service quality as the business grows?
Service quality isn’t just a gut feeling—it’s a number you’re responsible for. When we grew Vetic to four clinics, we didn’t just assume customers were happy; we set a clear goal and kept dissatisfaction below 8%, tracking it closely every step of the way. It’s all too easy to let standards slip as you chase expansion, but the businesses that scale successfully are the ones that refuse to compromise on quality. At Pristyn Care, we managed to onboard hospitals across 17 cities because every location followed the same playbook, got the same training, and was held to the same standards—no shortcuts for new markets. My approach is straightforward: put the right operating rhythms in place before you expand, not after. Growth doesn’t cause operational problems—it just shines a spotlight on the issues you haven’t addressed.
Q4. What operational capability do you think creates the strongest advantage when expanding a healthcare network profitably?
Unit economics discipline, full stop.
You have to understand your profitability at the most granular level—down to each location—before thinking about growing your network. At Vetic, we track EBITDA for every clinic, and that’s how we hit 5% clinic-level profitability even while still scaling up. Too often, healthcare operators get caught up in expanding their footprint, hoping margins will magically improve later. My career has been about avoiding that trap: make sure each unit works, then scale. Otherwise, you’re just multiplying your losses.
The second capability that matters just as much is tight cross-functional execution on the ground — HR, inventory, maintenance, service delivery all moving as one system at every site — because in healthcare, an operational miss isn't just a cost; it's a broken trust with a patient.
Q5. Based on your experience scaling healthcare businesses, what is the biggest lesson investors and operators should keep in mind when trying to scale profitably — and why?
Speed and profitability aren’t really at odds—that supposed conflict is just an excuse for growing without discipline. The real problem comes when you focus on top-line growth—more clinics, more cities, more revenue—without proving the underlying unit economics. My approach flips that thinking on its head: you have to earn the right to expand. At Vetic, we didn’t rush to open more clinics—we focused on making the first few both profitable and consistent on customer experience, then used that as our playbook. If I could give one piece of advice to anyone looking to scale in healthcare, it would be this: before you ask, “How fast can we grow?” ask, “Where have we proven profitability, and at what scale?” The companies that go the distance are the ones that build slowly and steadily, market by market, and aren’t afraid to walk away from growth that doesn’t pay its own way.
Need an expert in this space?
Talk to an Industry Expert
Knowledge Ridge connects decision-makers with carefully vetted subject matter experts for one-on-one calls, research sprints, and advisory engagements — across 11 sectors and 163 sub-industries globally.
Comments
No comments yet. Be the first to comment!