Knowledge Ridge

Expert Views

Delivering Insights

Our Expert Views content provides the ideal narrative for businesses, subject matter experts, and those interested in the expert network industry's latest trends and talking points. These in-depth perspectives cover various industries, business verticals, sectors, and regions, supporting our global clientele.

Cloud Computing Security
16 Jan 2023

Cloud Computing Security

Ninad_Manapure

Sr.Technical Manager (Oct 2004 - Present)

Cloud migration brings speed—but also risk. Discover how AWS experts secure virtual networks with encryption, IAM, firewalls, and multi-zone architecture. Learn the secrets to keeping your cloud data safe before the next breach hits.

The Goal Of Business Innovation Is Disruption
13 Jan 2023

The Goal Of Business Innovation Is Disruption

Atirek_Aanand

Assistant Manager (May 2018 - May 2019)

Disruption begins when tradition meets imagination. From Bihar’s Madhubani painters reimagining their art for fashion and design to tech innovators solving complex IT challenges through design thinking, this article unveils how creativity fuels evolution and market transformation.

Public Cloud Market Growth
14 Dec 2022

Public Cloud Market Growth

Tatsu_Orii

Director, Global Sales Strategy and Operations (Jan 2024 - Present); UK

Despite global inflation, the cloud market is booming—set to hit $591.8B in 2023, says Gartner. With AWS, Google Cloud & Azure driving growth, startups and emerging markets fuel this surge. Discover what’s powering the rise and what challenges lie ahead.

Digitalizing The Channel Partners In IT Industry
05 Dec 2022

Digitalizing The Channel Partners In IT Industry

Atirek_Aanand

Assistant Manager (May 2018 - May 2019)

When face-to-face sales vanished, the IT industry turned crisis into opportunity. Discover how digital transformation, AI, and virtual experiences revolutionized channel partnerships and redefined customer engagement in the post-pandemic world.

Levels Of Marketing Automation Maturity
30 Nov 2022

Levels Of Marketing Automation Maturity

Girish_Bendigiri

Co-Founder & Product Director (Apr 2021 - Present)

As digital tools flood the marketing world, many forget the basics. This article takes you through the 3 stages of marketing automation maturity—from solo hustles to enterprise harmony—revealing how mindset, not size, defines success.

Leveraging Virtual, Augmented Reality In B2B Marketing
21 Nov 2022

Leveraging Virtual, Augmented Reality In B2B Marketing

Saurin_Gandhi

Founder (Jun 2019 - Jul 2022)

AR and VR are redefining B2B marketing—turning complex demos into immersive experiences, shortening sales cycles, and personalizing every interaction. From virtual stores to real-time analytics, discover how these tools are reshaping how businesses sell, train, and connect.